Product Description
Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. Unfortunately for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality, it’s also a hallmark of success. A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others,
The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to: * communicate ideas so skillfully that people sit up and take notice * become instantly memorable * hold on to people’s attention longer * make stronger connections Filled with practical techniques and powerful insights,
The "It" Factor will help anyone take center stage and achieve the results they've always desired.
From the Back Cover
Have you ever seen someone you know succeeding more than you are despite
the fact that you know you're smarter and your ideas and work ethic are
stronger? They seem to win more than you do just because they can get
people to listen to them (and, for some reason, you can't). Some people
just seem able to draw people to them, hold their attention, and form a
positive impression that lingers long after meeting. These fortunate
individuals have The "It" Factor!--the enviable hallmark of so many
successful people. Now, in The "It" Factor, communications expert Mark
Wiskup will give readers the tools to become one of those lucky people on
whom success and fortune routinely smiles. Wiskup refers to The "It" Factor
as a "career advancement and business relationship manual." More
specifically, it's a practical (and entertaining) guide to beefing up your
communication skills so you can easily build profitable connections with
colleagues and others in both formal and informal/social business
situations. Part confident communication . . . part
schmoozing-your-way-to-success. This book will enable people to communicate
their ideas so skillfully that people sit up and take notice. It will give
readers the tools that will enable them to take charge of a meeting, any
simple business conversation, or any networking encounter--and become
instantly memorable (in a good way, of course!). With The "It" Factor,,
readers will become more confident, superstar communicators who will not
only never have to feel ignored or overlooked again, but will much more
easily achieve the results they have always desired.
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