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Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)

by Veloso (Author) "In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who..." (more)

4.1 out of 5 stars See all reviews (11 customer reviews)

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Product details

Paperback: 288 pages
Publisher: Amacom (1 Oct 2004)
Language English
ISBN-10: 0814472494
ISBN-13: 978-0814472491
Product Dimensions: 22.8 x 18.6 x 2 cm

Average Customer Review: 4.1 out of 5 stars See all reviews (11 customer reviews)

Amazon.co.uk Sales Rank: 109,777 in Books (See Bestsellers in Books)

Popular in these categories:

#56 in	Books > Business, Finance & Law > E-Commerce > Web Marketing
#75 in	Books > Business, Finance & Law > Management > Distribution > Retail
#84 in	Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Writing Guides

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Product Description

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena

Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions—the reader answers them and the copy practically writes itself.

Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.

About the Author

,b>Maria Veloso (City, ST) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com a major Internet marketing company.

Inside This Book (Learn More)

First Sentence
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. Read the first page

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	35% buy the item featured on this page: Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time 4.1 out of 5 stars (11)
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Customer Reviews

11 Reviews

5 star:		(6)
4 star:		(2)
3 star:		(2)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.1 out of 5 stars (11 customer reviews)

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Most Helpful Customer Reviews

48 of 50 people found the following review helpful:

3.0 out of 5 stars Basic points good, but too smarmy, 1 Aug 2006

By	Rachel DuBois "Web Designer" (Orkney Islands, Scotland) - See all my reviews (REAL NAME)

Maria Veloso's 5 Step Blueprint for writing good web copy were very helpful, but ALL of the examples she provided of good copy completely turned me off (is it any surprise, with such URLs as "wordsthatmakeyourich.com" and tactics used car salesmen employ).

Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing business-if only you knew how?").

So I caution those business owners who feel this style of writing may not be appropriate for them. I do think there are things of value, but it's not right for everyone.

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15 of 15 people found the following review helpful:

3.0 out of 5 stars A mixed blessing., 22 Nov 2007

By	T. Smith - See all my reviews (REAL NAME)

Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right?

If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.

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7 of 7 people found the following review helpful:

1.0 out of 5 stars This book should be marked as 'Spam'!, 7 April 2009

By	Mr. J. W. Richards - See all my reviews (REAL NAME)

The contents table, cover and reviews convinced me to buy this book. I am returning it after reading it for only 10 minutes.

All the examples in this book describe marketing that the rest of us know as 'spam' -- suggested subjects for e-mails are "This is barely legal" and "Dinner is on me ..." and something like "Did I forget to send you this?"... the author then goes on to suggest that perhaps this is misleading as the e-mail looks personal when it is not, but seems to argue her cause by saying marketing *should* be personal... ?!

Examples cited are weight loss adverts, and those awful "Keep reading this, I promise in a minute I am going to reveal my secret..." c*ap.

The kind of marketing this book encourages are precisely the kind of marketing that e-mail services such as Gmail spend a lot of time identifying and marking as 'spam'.

My advice, do not buy this book, unless you have some morbid fascination in spam, or want to track down the author and inspiration behind probably 1000 unwanted emails in your inbox over the past month, and ask her to personally delete each one. Yes there is a picture of her, and she lives in LA.

No hard feelings to the Author.

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Most Recent Customer Reviews

5.0 out of 5 stars One of the best book I have read
This must be one of the best books on the subject, I have got most of my customers reading this, it makes you think about how you read/write a web site and what you are after... Read more

Published 10 months ago by D. Floyd

4.0 out of 5 stars Web Copy That Sells
You might disagree with the hard sell approach - but it delivers by giving you the tools to write your copy. Read more

Published 10 months ago by Quality experiences

5.0 out of 5 stars Web Copy that Sells
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Read more

Published 16 months ago by Tami Brady

5.0 out of 5 stars Best Value
This has to be one of the best value, to the point and helpful web copy books around. As I run Internet Marketing Masterclasses, I see a lot of books and programmes on this... Read more

Published on 3 May 2007 by Malcolm Gallagher

5.0 out of 5 stars Impressive and thought-inspiring
I am not the sort of person who buys a book to read cover-to-cover.

Sadly, I've only ever done that for a few books since becoming an adult. Read more

Published on 16 Sep 2006 by S. Clements-hawes

5.0 out of 5 stars A marvellous and exciting book
I began this book with some good, vague ideas about the kind of e-commerce website that I wished to write and build. Read more

Published on 29 May 2006 by Dr. Stephen Byrne

4.0 out of 5 stars Guide to Good Copy
As a web developer I spend a great deal of time thinking about page design. It has taken some time to get around to thinking about the copy I place in between the nice graphics... Read more

Published on 16 May 2006 by Tetsou

5.0 out of 5 stars Invaluable
Such an inspiration: this book is full of golden advice and straightforward recommendations on how to build strong sales techniques into web pages and marketing emails. Read more

Published on 19 Aug 2005 by ian10202

› See all 11 customer reviews...

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