by Marcus Buckingham
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Product Description
Product Description
This is a book of refreshingly real branding tips for real companies—no think-tank jargon, no complex theories—just targeted and proven techniques for developing lasting and positive brand recognition
This is a book of refreshingly real branding tips for real companies—no think-tank jargon, no complex theories—just targeted and proven techniques for developing lasting and positive brand recognition
A true “how-to” book written with in-the-trenches business and marketing people in mind.
Today’s business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as “brand ambassadors”.
About the Author
Ms. Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. She publishes Brain Tattoo, a quarterly ezine, and BrandBite, a monthly newsletter.
Inside This Book
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First Sentence
It blows my mind to think how many professionals and business-people don't really understand commercial branding. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
It blows my mind to think how many professionals and business-people don't really understand commercial branding. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Let Them Eat Cake: Marketing...
This book shows marketing professionals how to position their products...
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