Most Helpful Customer Reviews
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2 of 2 people found the following review helpful:
4.0 out of 5 stars
A Reasonably Decent Starting Point, 1 Mar 2007
This is a nice place for prospective non-fiction writers to start investigating the process of what it takes to get published. A quick and easy read, the book's main benefit is as a reality check to knock the naiveté out of prospective authors. To be sure, pretty much everything Brown discusses is covered by other books on the topic, however, these often spend far too much time getting to the point and/or offering various bits of writing advice that aren't really germane to the nuts and bolts of getting a book deal. Quite properly Brown assumes you can write; and while his brevity is often a good thing, sometimes the rapid pace and flip tone leads to broad generalizations that can be slightly misleading.
He comes at the topic with a wealth of personal experience, having published some twenty or so books with a variety of major publishing houses. Despite this, his perspective is rather limited -- as a former financial writer (for Inc. and Forbes), all but one of his books are business titles. And the reality is that business non-fiction is a slightly different beast, and the lessons learned there can't necessarily be extrapolated to other nonfiction genres. Business books tend to be what Hollywood calls "high concept", that is, all about a central, easily grasped premise, and generally not particularly nuanced. So while much of this "insider's guide" is certainly useful for all prospective writers, some of the advice is very hard to apply to other nonfiction genres.
Similarly, Brown downplays the extent to which his existing position as a journalist smoothed the path to the book world. He advocates a stepped process to approaching editors with one's pitch: start small with a query letter, then if you get a nibble, send a brief (around 3 page) mini-proposal, and then, only as a last resort, put together a proper full-scale proposal. While there's certainly logic to avoiding the substantial work of putting together a full proposal, a writer with his background (especially when working with a "name" co-author) can get away with the approach. whereas 99% of the readership for this book cannot. Probably the worst advice in the book is on page 52, where he argues against sending a full proposal even when an editor has responded "tell me more in writing." If an editor tells you this, you'd better come back with as complete and polished a pitch as possible, because if they're not impressed, they may not give you another chance.
The other aspect of full-blown proposals Brown doesn't acknowledge is that the process of creating the proposal will help you immeasurably in honing your idea and pitch -- and may well lead you to realize you can't write the book. Which is not to suggest that Brown doesn't like proposals -- he includes a complete one of his, and has annotated it with copious footnotes pointing out areas for improvement. This "peering under the hood" is a very strong part of the book, and is well worth examining (even though I actually don't like some of the proposal's arrangement).
Generally, whenever I read a book on this topic, I will jot down the few ideas from it that I found particularly unique or compelling. I didn't do that once with this book -- but that's not necessarily a bad thing. I've already read a lot on the topic, and thus have a good store of material. But this would make a great first book to read on the topic, as long as one recognizes its limitations and reads a few others for more perspective and depth.
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