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Product Description
Product Description
This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.
About the Author
Direct Marketing guru Lewis is the former Chairman of Communicomp, a global full-service Direct Marketing agency.
Inside This Book
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First Sentence
Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?" Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?" Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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