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The Wright Way - 7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar
 
 
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The Wright Way - 7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar (Hardcover)

by Eppler (Author) "WHILE CONDUCTING research for this book, I came across a picture of an aviation pioneer, a barrel-chested man with a thick beard, standing on the..." (more)
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Hardcover: 224 pages
  • Publisher: Amacom; illustrated edition edition (1 Dec 2003)
  • Language English
  • ISBN-10: 0814407978
  • ISBN-13: 978-0814407974
  • Product Dimensions: 23.5 x 16.1 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,527,616 in Books (See Bestsellers in Books)

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Review

"Academy of Management Executive: ""The Wright Way is not written as a biography nor does one need to be a history buff to enjoy and benefit from this book. It would be useful to those making personal and organizational decisions, in addition to students in a college-level decision-making or business history course. The Wright Way is easy to read and well organized with many headings that help the reader process the flow of information.""

Chosen as one of the top 10 best business books of the year by the Toronto Globe & Mail: ""A delightful discourse on problem-solving."""



Product Description

The Wright Brothers' historic first flight on December 17, 1903, changed the world in countless ways. This book tells their remarkable story and presents the basic problem-solving techniques that led to their success, showing how they can be applied to present-day business challenges.
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First Sentence
WHILE CONDUCTING research for this book, I came across a picture of an aviation pioneer, a barrel-chested man with a thick beard, standing on the top of a small shed at the summit of a hill. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars Packed With Knowledge!, 30 April 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
The Wright brothers were an amazing team. Working part time, these twopreviously undistinguished bicycle dealers from Dayton, Ohio, solved aproblem that had baffled, frustrated and defeated (sometimes fatally) someof the most well-educated, well-capitalized and well known scientificentrepreneurs of their and all prior time. The story of how and why theysucceeded in creating and flying the first airplane is not onlyfascinating, but also rich in didactic value for parents, teachers andbusinesspeople. Author Mark Eppler does an admirable job of drawing youinto the story of the Wright brothers. We relishe the problem-solvingprinciples he defines, which are, at times, refreshingly unorthodox. Heabstracts these principles well and phrases them clearly, but the bestdemonstration of the principles lies in his retelling of the Wrightbrothers' absorbing story. A very good book indeed.
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5.0 out of 5 stars Packed with Knowledge!, 1 Mar 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
The Wright brothers were an amazing team. Working part time, these two previously undistinguished bicycle dealers from Dayton, Ohio, solved a problem that had baffled, frustrated and defeated (sometimes fatally) some of the most well-educated, well-capitalized and well known scientific entrepreneurs of their and all prior time. The story of how and why they succeeded in creating and flying the first airplane is not only fascinating, but also rich in didactic value for parents, teachers and businesspeople. Author Mark Eppler does an admirable job of drawing you into the story of the Wright brothers. Relishing the problem-solving principles he defines, which are, at times, refreshingly unorthodox. He abstracts these principles well and phrases them clearly, but the best demonstration of the principles lies in his retelling of the Wright brothers’ absorbing story. A very good book indeed.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


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