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Early Warning - Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies (Hardcover)

by Gilad (Author) "Take a minute to carefully read the responses to the two survey questions in Table 1-1 on the next page ..." (more)

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This item: Early Warning - Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies by Gilad
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Product details

Hardcover: 272 pages
Publisher: Amacom (1 Dec 2003)
Language English
ISBN-10: 0814407862
ISBN-13: 978-0814407868
Product Dimensions: 22.6 x 15.4 x 2.8 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 383,842 in Books (See Bestsellers in Books)

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Product Description

In the turbulent waters of business, companies run the risk of being blindsided - and sunk - by unexpected developments. "Early Warning" reveals the key to staying on (or successfully changing) course: a CEW, or Competitive Early Warning system, which interlocks strategic planning, competitive intelligence, and management action. Such systems let companies manage risk more effectively and prevent "industry dissonance" - when corporate strategies are not in touch with market realities. Effective competitive intelligence (CI) is a critical competency which many organizations are still sorely lacking."Early Warning" is filled with "horror stories" of failed (or nonexistent) CI at one-time world-beaters such as Lucent, Levi Strauss, Polaroid, and AT&T. The book then features case studies of CI success in companies using the author's methodology, including Citigroup, Pergo, DASA, and Shell. It describes the three phases of a CEW: identifying risks and opportunities; intelligence monitoring; and management action and shows how to design and implement them. Each section ends with a Manager's Checklist of key points, and includes charts, tables, and other tools. It shows how to implement "war games" as part of risk analysis, and explains why companies should use their own people to conduct them - instead of expensive consultants or software products.

About the Author

Ben Gilad is the president of the Fuld-Gilad-Herring Academy of Competitive Intelligence in Boston. He has trained the majority of the competitive intelligence (CI) managers at Fortune 500 companies. He has been interviewed by The New York Times, BusinessWeek, The Wall Street Journal, and others.

Inside This Book (Learn More)

First Sentence
Take a minute to carefully read the responses to the two survey questions in Table 1-1 on the next page. Read the first page

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