Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom: Amazon.co.uk: Frank Delano: Books

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Frank Delano shares his secrets on how to find a powerful brand name, and how to catapult an average product into stardom. This text covers a step-by-step process for channelling creativity into productive directions, measuring the apporpriateness and evaluating names for use and availability.

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11 Reviews

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Average Customer Review

4.6 out of 5 stars (11 customer reviews)

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5.0 out of 5 stars Delano's book shows why he's #1 in building brands, 26 Jun 1999

By A Customer

"This is simply the best book I've ever read on building a powerhouse brand. Delano has done a masterful job. You'll come away with a blue print for creating a 'great' brand name and what it takes to create what Delano calls an 'omnipowerful 'brand. Delano's client stories are a fascinating read. Believe me, this is a must read for anyone involved in brand management, marketing, advertising, sales, or public relations." -- Ann Trotter

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1.0 out of 5 stars Lots of slick chat, not much substance., 21 Jun 1999

By A Customer

This book is not really about branding so much as the process of naming new products. While there is some useful basic information about devloping good product names, much of the book is spent essentially advertising the author's services and telling tales of how bad everyone else is at creating product names.

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5.0 out of 5 stars Brand Expert Shows How Names Capture Essence of Product, 12 Jun 1999

By A Customer

"One of the masters of the marketing universe, Frank Delano, discusses brand naming in his new book 'The Omnipowerful Brand'...Delano's book is thought-provoking and provides insightful consulting for much less than his usual fee." -- Excerpts from book review by Teresa McUsic, Fort Worth Star-Telegram

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Most Recent Customer Reviews

5.0 out of 5 stars Frank, if you're reading this...
Please contact me. I want to work for you. f_cal@hotmail.com.

Published on 5 May 1999

5.0 out of 5 stars It's packed with great stories about building brands
Endorsement as it appears on Delano's book jacket back cover: "Wonderful inside stories...Frank must be ready to retire, because no one in his right might would give away... Read more

Published on 1 Jan 1999

5.0 out of 5 stars The best book ever on building and managing brands
Endorsement as it appears on Delano's back book jacket cover: "If you're in advertising, marketing, or sales, you won't find a book of advice about building and managing... Read more

Published on 1 Jan 1999

5.0 out of 5 stars You won't find a book about managing brands than this one.
Endorsement as it appears on Delano's back book jacket cover: "If you're in advertising, marketing, or sales, you won't find a book of advice about building and managing... Read more

Published on 1 Jan 1999

5.0 out of 5 stars A definitive road map to developing a great brand name
"The Omnipowerful Brand" is a definitive and clear road map to developing a great brand name. But it doesn't stop there... Read more

Published on 1 Jan 1999

5.0 out of 5 stars Delano is a leader in brand naming and brand management
Endorsement as it appears on Delano's book jacket back cover: "Frank Delano is smart and to the point, I enjoy his thoughts immensely. Read more

Published on 13 Dec 1998

5.0 out of 5 stars I found the entire book captivating...
I would like to congratuate Frank Delano on writing "The Omnipowerful Brand" book. I found the entire book captivating and full of valuable information. Read more

Published on 12 Dec 1998

5.0 out of 5 stars The most significant book on brands ever written.
Frank Delano is unquestionably America's #1 Brand Specialist. He has proven it with his new book, "The OmniPowerful Brand". Read more

Published on 13 Nov 1998

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Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom (Hardcover)

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