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Managing Channels of Distribution - The Marketing Executive's Complete Guide (Hardcover)
by ROLNICKI (Author) "This is a book about indirect marketing channels ..." (more)
5.0 out of 5 stars  (1 customer review)
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Product details

  • Hardcover: 288 pages
  • Publisher: Amacom (1 Aug 1997)
  • Language English
  • ISBN-10: 0814403352
  • ISBN-13: 978-0814403358
  • Product Dimensions: 25.6 x 18.6 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 319,264 in Books (See Bestsellers in Books)

    Popular in this category:

    #33 in  Books > Business, Finance & Law > Sales & Marketing > Multi-level

    (Publishers and authors: Improve Your Sales)

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  • See Complete Table of Contents
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Product Description

Synopsis
This resource explains how to create and manage different channels, how to employ the corect use of "channel power", and how to evaluate performance. Each chapter includes case studies which reinforce the practicality of the information, and the steps are given for forming your own channel design.
Inside This Book (Learn More)
First Sentence
This is a book about indirect marketing channels. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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