Product Description
The Business Enterprise Trust is a non-profit organisation that seeks to shine the spotlight on businesses showing exceptional social vision and integrity. Each year they honour five companies or individuals who have shown bold, creative leadership in combining sound business managemant with social conscience. "Aiming Higher" presents the stories of 25 of these award winners. Their narratives showcase companies that have, in course of doing business, helped solve difficult social dilemmas while improving their bottom line in the process! Written in a story format and including endorsements from top personalities in entertainment, broadcasting, business and education, a wide range of businesses are profiled ranging from Xerox to Ben and Jerry's Ice Cream.

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5.0 out of 5 stars Sound management/marketing techniques but adds a "feel good", 19 Oct 1998

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Easy reading. Focuses on sound management and marketing techniques & theories while providing examples of business people who took risks to promote their business in a positive way and for the good of their community and society as a whole. I am reading this for a MBA Leadership class.

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