Profit Zone, the (Paperback)

The Profit Zone looks at how profit happens in today's customer-driven economy. The authors demonstrate why market share often leads to a "no-profit zone" and identify 22 profit models that have helped dozens of companies consistently make money. Included are in-depth looks at companies--Disney, GE, Microsoft, Intel, Charles Schwab--that have successfully redesigned their businesses and dramatically increased the value of their companies. Instead of focusing on market share, these innovators first looked at their customers' needs and how they could profit from fulfilling them. The book considers example after example of how the profit zone works, from Disney's theme parks to Schwab's marketing and selling of mutual funds. The final chapter is a handbook that allows managers to apply the ideas to their own companies. Clearly written and immensely practical, The Profit Zone deserves a place on every manager's bookshelf. --Amazon.com --This text refers to the Hardcover edition.

From the Back Cover
The book that answers the most fundamental question in business: "Where will I make a profit tomorrow?"

"The Profit Zone could safely come with a guarantee that it would increase a company's profit if management read it and acted on it." Philip Kotler, Kellogg School, Northwestern University

"For all managers, The Profit Zone provides insights and lessons aplenty. It makes practical and usable some compelling theories for how to win in today's marketplace. Your eyes won't glaze over with this title." John A. Byrne, Business Week

"Show(s) how to achieve profitable results by developing superior insight into customer and adapting a company's business design to stay ahead of customer needs." Samuel J. Palmisano, general manager of the IBM personal Computer Company

"The Profit Zone addresses the key questions of business - why and how our customers will pay for our profit. The combination of deep analysis and example is illuminating and exhilarating." Roger Rainbow, vice-president, Global Business Environment, Shell International Ltd

"The authors build on what you already know or intuit about profitability, and take you to the next level of understanding - the level you can normally only reach if you invest hundreds if not thousands of hours of effort and brain power." Fields Wicker-Miurin, non-executive director, United News and Media; formerly Director of Strategy and Finance at the London Stock Exchange

"Riveting portraits of how some of our great executives - Roberto Goizueta, Andrew Grove, Bill Gates, Jack Welch, and Michael Eisner - have reinvented their companies." Michael Useem, Wharton School, University of Pennsylvania

"The Profit Zone is so insightful that most managers will pray that their competitors never read it." Richard D'Aveni, Amos Tuck School of Business, Dartmouth College, and author of Hypercompetition

"The Profit Zone is by far the best, most informative, and most instructive business book I've read in over a decade." David L. Sliney, president, Lamco Ventures, I.I.C. --This text refers to the Hardcover edition.

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