Amazon.co.uk Review
Whaddya know?--Turns out size does matter. In this stunning collection of album cover art from 1940 to 1960, it is instantly apparent that despite the advantages CDs may have in the technology or convenience departments, vinyl albums--even based on their sheer proportions--have always been way cooler. This is especially true for this particular era, when cover art was truly an art form, with talented designers handcrafting individualised jackets influenced by surrealism, cubism and modern artists of the day. And as Tony Bennett says in his preface: "They were large enough to make you feel like you were taking home your very own work of art."
Author Eric Kohler, a graphic designer and album cover artist himself, selected these 250 gorgeous covers from his own collection of more than 3,000. He offers a captivating history of the early record industry, addressing the invention of the phonograph in 1877, the near demise of the industry due to competition with radio and the rejuvenating introduction of the jukebox in 1935. Prior to Columbia Records' release of the 33 rpm vinyl LP in 1948, music fans were restricted to 78s--easily breakable, shellac-based records that could only hold four minutes' worth of music on each side. Victor Records made a competitive strike with the 45 (hence turntables with 33, 45, and 78 options), but its success was limited. Until the 1980s, the LP ruled the land with its roomy cardboard cover--a perfect canvas for artists.
Kohler's focus is on the graphic artists themselves--revolutionaries of the industry. Previously, albums had plain covers that advertised phonograph and record companies rather than performers. But when designer Alex Steinweiss entered the scene in 1939 (at the tender age of 23) he changed the business of cover art forever. Kohler illustrates the styles of eight such prominent cover artists--Steinweiss's trademark curly-scrawl script, Jim Flora's cartoonish images recalling Joan Miró and Paul Klee--with such accuracy that readers are able to immediately recognise and differentiate their work. Although the sun shone on these artists for only a brief time (the advent of photographic covers in the late 1950s all but obliterated their influence), these 20 years paint a fascinating portrait of popular music, modern art and even business development. Best of all, Kohler serves up page after glorious, glossy page of big, beautiful album covers. --Brangien Davis, Amazon.com
Product Description
What Blue Note and Blue Note 2 did for jazz, In the Groove does for the sounds of the 1940s and 50s, when swing and bebop took off.'
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