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Better Living: Advertising, Media and the New Vocabulary of Business Leadership, 1935-55 (Media topographies)
 
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Better Living: Advertising, Media and the New Vocabulary of Business Leadership, 1935-55 (Media topographies) (Hardcover)

by William L. Bird (Author)
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Product details

  • Hardcover: 288 pages
  • Publisher: Northwestern University Press,U.S.; annotated edition edition (31 Mar 1999)
  • Language English
  • ISBN-10: 0810115859
  • ISBN-13: 978-0810115859
  • Product Dimensions: 26.1 x 16.3 x 2.6 cm
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  • Amazon.co.uk Sales Rank: 3,646,284 in Books (See Bestsellers in Books)

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Product Description

Product Description
A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.

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