Book Description
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: -Cross-referencing of word categories to stimulate creative thinking -Advice on targeting words to your specific market -Tips on word usage -A thorough index -A concise copywriting primer -A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Synopsis
"A thesaurus that works as hard as you do...you'll wonder how you ever managed without it." - "Advertising Age". Listing more than 2,500 high-powered words, phrases, and slogans, "Words That Sell" is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, "Words That Sell" guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. It features: cross-referencing of word categories to stimulate creative thinking; advice on targeting words to your specific market; tips on word usage; a thorough index; a concise copywriting primer; and a special section on selling yourself. The first real improvement to the thesaurus since Roget, "Words That Sell" is an indispensable guide to helping you find great words fast.

First Sentence
At some time in your life you've probably used a thesaurus-a reference book filled with list of synonyms. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

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Most Helpful Customer Reviews   19 of 19 people found the following review helpful: A must-have for anyone having to do anything with words, 7 Feb 2001 By A Customer An absolutely fantastic source that will help you make a powerful impact whenever you try to impress someone in writing or speech. And I mean anyone! Part of the book is focused on specific occasions and the most appropriate words to use but most of the content could come very handy in diverse situations. If you ever wondered where the advertising people get some of their ability to convince you from, then that's probably one of the answers. Each section of this excellent reference book has pages of suggestions for different phrasing. It is very well structured and it's easy to find what you're looking for. Keep it as a reference on your desk. After you go through this book, you'll most probably never feel lost for words again!  Comment | Permalink | Was this review helpful to you? (Report this)   2 of 2 people found the following review helpful: Please give it back, 27 Aug 2004 By  "pob59" - See all my reviews Sure, this book won't answer every issue. If you're writing for B2B, be prepared for clients to dislike words because they're too 'salesy'. Be prepared for account handlers to dislike words because they're 'too cheesy'. And nowadays, there are many phrases that can be used that don't appear in this volume. Even so, it's an excellent resource that no agency should be without. Unfortunately, that describes my own agency right now. Simply, this and 'Phrases that Sell' were half-inched by freelancers. What better recommendation could there be?  Comment | Permalink | Was this review helpful to you? (Report this) › See all 2 customer reviews...		Search Customer Reviews Only search this product's reviews

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