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Product Description
In the highly competitive retail world, the small-business owner needs pragmatic, current, down-to-earth advice to be successful. "So You Want to Own the Store" is a comprehensive handbook that provides step-by-step help for the prospective shopkeeper or home-based retail-business owner. Included are helpful hints from experiences of store owners about every aspect of the business: choosing a location, defining store policies, training personnel, ordering, pricing, and displaying merchandise - even negotiating with the bank.
About the Author
Mort Brown has been a retail merchandiser for almost 30 years. He now works as a consultant for small businesses ranging from ice cream parlors and gift shops to video stores.
Thomas Tilling is a financial columnist who has been a contributing editor to the New York Times, Parents, Success, and New York magazine, among other publications.
It was a great temptation for me to make the very first words of this book a repeat performance of that shopworn chestnut heard more than ever since the nineties began, "Today is the first day of the rest of your life." Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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41% buy Smart Retail: Turn Your Store into a Sales Phenomenon £11.49 |
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8% buy The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of £7.79 |
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