|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Richard M. Perloff
|
PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1 by Anne Gregory |
by Robin Jarvis
|
by Robert Leach
|
PR in Practice: Effective Writing Skills for Public Relations: 20 by John Foster |
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout.
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
What Do Customers Ultimately Buy After Viewing This Item?
 |
86% buy the item featured on this page: Strategic Planning for Public Relations£33.24 |
 |
4% buy PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1 £13.47 |
 |
4% buy Creativity in Public Relations (Public Relations in Practice) £15.14 |
 |
3% buy PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) £6.63 |
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Customer Discussions
|
This product's forum
Active discussions in related forums
|
Related forums
|
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
