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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
 
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (Paperback)
by Robert W Bly (Author)
4.6 out of 5 stars  (8 customer reviews)

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Product Description

Synopsis
Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.

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