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Focus Groups: A Practical Guide for Applied Research
 
 
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Focus Groups: A Practical Guide for Applied Research (Paperback)

by Professor Richard A. Krueger (Author)
4.7 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Paperback: 272 pages
  • Publisher: Sage Publications, Inc; Third Edition edition (23 Mar 1994)
  • Language English
  • ISBN-10: 0803955677
  • ISBN-13: 978-0803955677
  • Product Dimensions: 21.3 x 14 x 1.5 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 362,760 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Product Description

The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity


About the Author

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.
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Customer Reviews

3 Reviews
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Average Customer Review
4.7 out of 5 stars (3 customer reviews)
 
 
 
 
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30 of 30 people found the following review helpful:
5.0 out of 5 stars Krueger and Casey have 'been there, done that', 23 May 2002
By A Customer
This review is from: Focus Groups: A Practical Guide for Applied Research (Plastic Comb)
I bought this when tasked with designing and running two focus groups, having no previous knowledge of the subject whatsoever. It saved my life!

It is a superb, 'hands-on' guide which details all the practicalities of designing focus groups, running them successfully and analysing the results effectively. It is clearly based on years of experience and offers a super-fast way to download the expertise of two leaders in their field. Although it is based in sociological research, the techniques described are applicable to any type of focus group.

This book is an exhilarating change from the '2-by-2 matrix' type of business book, which are often full of unjustified generalisations and vague 'concepts' with no practical application.
Cheap at twice the price.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent, 13 Oct 2008
This review is from: Focus Groups: A Practical Guide for Applied Research (Plastic Comb)
Very, very good.

Having previous experience in psychotherapeutic groups, I needed to carry out focus groups for the first time in my MSc research. This book has been great help. Written in lay language and common sense, very well structured, covers all important areas and is packed with plenty of tips, hints adn checklists.

Although it is not written exclusively for the health sector, but for all types of focus groups (marketing research, education, health, etc), it is honest and can be used by researchers in all fields- it keeps it quite neutral.

Other books I have on qualitative research are too theoretical (just the stages of a focus group session, etc), this one goes straight to reality and practical issues with experience-based advice.

Very easy to use and read. If you have no experience in focus groups and need to learn with a hands-on book that will make you feel more confident and ready, i would totally recommend Krueger's book.
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4.0 out of 5 stars Very useful for all , 18 Jan 2009
By Kish (Greece) - See all my reviews
This review is from: Focus Groups: A Practical Guide for Applied Research (Plastic Comb)
Practical, easy to read and use, and useful for both those with or without experience in this activity. Even has some visuals to help you understand or smile. Recommended!
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