Focus Groups as Qualitative Research (Qualitative Research Methods) by David L. Morgan £13.29

Using Focus Groups in Research (Continuum Research Methods) by Lia Litosseliti  (1)  £11.99

Developing Questions for Focus Groups (Focus Group Kit, Vol 3): 3 (Focus Group Kit) by Richard A. Krueger £26.59

Focus Groups: Theory and Practice (Applied Social Research Methods) by David W. Stewart £21.38

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches: Qualitative, Quantitative and Mixed Methods Approaches by John W. Creswell £26.59

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Synopsis
The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity

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Groups are a common experience. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

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Focus Groups as Qualitative Research (Qualitative Research Methods) by David L. Morgan £13.29

Using Focus Groups in Research (Continuum Research Methods) by Lia Litosseliti  (1)  £11.99

Focus Groups: Theory and Practice (Applied Social Research Methods) by David W. Stewart £21.38

Developing Questions for Focus Groups (Focus Group Kit, Vol 3): 3 (Focus Group Kit) by Richard A. Krueger £26.59

The Focus Group Kit: Volumes 1-6 (Focus Group Kit) by David L. Morgan £79.86

› Explore similar items : Books (41)

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Most Helpful Customer Reviews   25 of 25 people found the following review helpful: Krueger and Casey have 'been there, done that', 23 May 2002 By A Customer This review is from: Focus Groups: A Practical Guide for Applied Research (Plastic Comb) I bought this when tasked with designing and running two focus groups, having no previous knowledge of the subject whatsoever. It saved my life! It is a superb, 'hands-on' guide which details all the practicalities of designing focus groups, running them successfully and analysing the results effectively. It is clearly based on years of experience and offers a super-fast way to download the expertise of two leaders in their field. Although it is based in sociological research, the techniques described are applicable to any type of focus group. This book is an exhilarating change from the '2-by-2 matrix' type of business book, which are often full of unjustified generalisations and vague 'concepts' with no practical application. Cheap at twice the price.  Comment | Permalink | Was this review helpful to you? (Report this) › See all customer reviews...		Search Customer Reviews Only search this product's reviews