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Qualitative Inquiry and Research Design: Choosing Among Five Approaches by Dr. John W. Creswell |
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"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell’s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals."
(R. Dale Wilson Journal of Marketing Research )Product Description
This book provides the basis for deciding whether to use a qualitative or quantitative approach for the design of a research study and how to write up the results of a study for a journal article or dissertation. Addressing these issues, the author offers a guide to the major design decisions, such as deciding upon a paradigm, stating the purpose of the study, identifying the research questions and hypotheses, using theory and defining and stating the significance of the study.
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