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From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation)
 
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From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation) (Paperback)

by Stephen F. Hall (Author)
4.8 out of 5 stars See all reviews (4 customer reviews)

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Product details

  • Paperback: 288 pages
  • Publisher: Kaplan Business; 4th Revised edition edition (1 Jun 2005)
  • Language English
  • ISBN-10: 0793199972
  • ISBN-13: 978-0793199976
  • Product Dimensions: 22.4 x 18.3 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 528,787 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs. The specialty food industry is the proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity-to others, a formidable challenge. Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional. In "From Kitchen to Market: Selling Your Gourmet Food Specialty", Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance.Whether you own your own business or you are thinking about starting one, "From Kitchen to Market" will show you how to: identify a winning product and its most appropriate markets; get your product ready to market; advertise, promote, and sell your product; create your own success niche; and professionalize your business.

Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.

From the Author
Testimonials to the first edition of "From Kitchen to Market
Another Best Seller from Upstart Publishing! - "It's my bible." - Wanda Randall, Randall's Specialty Foods, Birmingham, AL - "Your book ... is absolutely the greatest gift to anybody in the start-up food business! I just got it yesterday and I haven't been able to put it down. It has been so helpful. It's so concise. I used to be a writer so I can tell you it's consicely written - beautifully written - easy to understand, even the formulas. Thank you very much for doing that. Keep up the good work." - Lorna McLaughlin, Lorna's Gourmet, Philadelphia - "Your book is absolutely marvelous, essential for anyone starting a food business." - Audry Hirsch, Audry's Kitchen, New Hampshire - "You really come right to the point with every sentence!" - Stephen Smith, Medallions, Bainbridge Island, Washington - "Strong and well-written...a thorough guide on food marketing..." - Library Journal - "I have enjoyed your book thoroughly, with so much advice, information and insight to the specialfy food industry newcomers, like me." - Claudio Abreu, President, CDPA International, Inc. - "You and your book are a wonderful combination and also 'powerful'." Lindy Nowell, Lindy Foods, Houston, TX - "A great help in giving me some insight into [the specialty food] business." - Paul Kurth, gourmet retailer, Sunnyvale, CA - "An exceptional title which tells exactly how aspiring cooks can turn an original product into a money-maker." - James A. Cox, Editor-in-Chief, The Midwest Book Review - "[Your book] is a very good one. It's very detailed, very clear and covers all the points a beginner would need to know."- Rosemary Demarest, Retired Chief Librarian, Price Waterhouse, NY - "From Kitchen to Market provides information on what's involved in getting your homemade specialty food into the marketplace." Meg Whittemore, Nation's Business --This text refers to an out of print or unavailable edition of this title.


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What Do Customers Ultimately Buy After Viewing This Item?

From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation)
75% buy the item featured on this page:
From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation) 4.8 out of 5 stars (4)
Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation)
25% buy
Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation)
£16.14

 

Customer Reviews

4 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
1 of 2 people found the following review helpful:
4.0 out of 5 stars Learn the market for small food-based companies., 12 Jun 1998
By A Customer
This book covers every entree into the business from expanding an existing food manufacturing business into retail packaging, to starting a "sideline" business with your "famous" honey and pecan mustard.
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0 of 3 people found the following review helpful:
5.0 out of 5 stars Ye-HA!!!! Thanks for all this information in one place!!!!, 19 Dec 1998
By A Customer
Stephen . . . would you like to talk $$$?
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0 of 2 people found the following review helpful:
5.0 out of 5 stars Ye-HA!!! Thanks for all this information!!!, 19 Dec 1998
By A Customer
Great starting place!! Things you might have thought of are right here!! Stephen, want to talk possible business ventures??
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Most Recent Customer Reviews

5.0 out of 5 stars Great Book!!! Thought provoking!!!
I would like to talk with the author and discuss possible business ventures!!! This is tons of information packed into one book! Thanks!!!
Published on 19 Dec 1998

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