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Selling Online: How to Become a Successful E-commerce Merchant (Paperback)

by Jim Carroll (Author), Rick Broadhead (Author) "This is a book about setting up a "store" on the Internet, a relatively narrow topic when you really think about it ..." (more)

5.0 out of 5 stars See all reviews (3 customer reviews)

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Product details

Paperback: 416 pages
Publisher: Dearborn Trade,U.S.; illustrated edition edition (31 Jul 2001)
Language English
ISBN-10: 0793145171
ISBN-13: 978-0793145171
Product Dimensions: 22.9 x 15.4 x 3.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)

Amazon.co.uk Sales Rank: 372,913 in Books (See Bestsellers in Books)

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Product Description

Synopsis

The potential for online sales is unprecedented. To be a player in this global economic revolution, newcorners need help with the strategic, managerial and technical aspects of e-commerce. Internet experts Jim Carroll and Rick Broadhead take readers step-by-step through the process of setting up an online store, marketing goods and services, and building a loyal customer base. Their detailed roadmap closes the gap between the hype and the reality of Internet profits. Selling Online teaches: * The five stages to setting up an online store * The proper way to establish a merchant account. * Techniques to maximise online security and minimise credit card fraud * Online marketing strategies that work * Methods for generating customer loyalty and repeat sales.

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First Sentence
This is a book about setting up a "store" on the Internet, a relatively narrow topic when you really think about it. Read the first page

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34 of 34 people found the following review helpful:

5.0 out of 5 stars Valuable guide to selling products online, 8 Dec 2001

By	D. D. Rankin "David" (Scotland) - See all my reviews (REAL NAME)

This book is one of the best books on ecommerce I have read . It is full of practical and down to earth advice about setting up a website that sells . I have had a website for a couple of years and I have learned the hard way about the pitfalls of ecommerce. This book would definitely have saved me time and money if I had read it before starting . The chapter " Tips about building an effective online store" is the most important and valuable part of the book with a lot of useful advice . I would recommend this book to anyone setting up a commercial website.

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12 of 12 people found the following review helpful:

5.0 out of 5 stars Excellent Advice and Very Useful, 3 Nov 2004

By	Emile AULD (Manchester) - See all my reviews (REAL NAME)

This is one of the best books I've read on setting up an Internet Store, and I've read a few.

It's worth buying just for the section on selecting the right e-commerce software package, in Chapter 2.

The tips for building an effective online store in Chapter 3, are also worth the price of the book alone.

Also consider getting E-Commerce Logistics & Fulfillment: Delivering the Goods by Deborah Bayles. If you're involved with a website that sells physical goods, then this is a very useful book.

Also look at E-Service: 24 Ways to Keep Your Customers-When the Competition Is Just a Click Away by Ron Zemke. Anything by Zemke is good, but this one is particularly relevant for e-commerce.

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5 of 7 people found the following review helpful:

5.0 out of 5 stars E-commerce primer, 16 Jul 2004

By	Mr. Graham C. John "Green Sites" (Great Britain) - See all my reviews (REAL NAME)

If you don't know anything about e-commerce, buy this. I found it very helpful.

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