Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin |
by Jennifer Grappone
|
Get into Bed with Google: Top Ranking Search Optimisation Techniques by Jon Smith |
by David J. Schwartz
|
by Avinash Kaushik
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Customers Who Bought This Item Also Bought
Product details
Would you like to update product info or give feedback on images?
|
Product Description
Synopsis
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in "Permission Based E-Mail That Works". In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a well rounded approach to advertising, including ways "opt in" (permission based e-mail) can be used to retain customers and acquire new clients. Creative copy, streaming media, and specialized offers can make your e-mail sing, but the ability to measure various approaches is crucial. By understanding the basics of rented e-mail lists versus in house databases, embedded cookies, and return on investment charts, MacPherson has developed an invaluable guide through the ins and outs of the virtual marketplace.
Inside This Book
(Learn More)
First Sentence
For direct response marketing, there is no faster, cheaper, or more effective current venue to reach your top prospects than e-mail. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
For direct response marketing, there is no faster, cheaper, or more effective current venue to reach your top prospects than e-mail. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
43% buy Permission Marketing: Turning Strangers into Friends and Friends into Customers £6.49 |
 |
27% buy the item featured on this page: Permission Based E-mail Marketing |
 |
14% buy Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials) £20.37 |
 |
8% buy The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) £7.77 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Email
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Business, Finance & Law > Sales & Marketing > Direct
- Books > Computing & Internet > New to Computing > World Wide Web & E-mail > E-mail
- Books > Computing & Internet > Web Development
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
