Tech TV's Starting an Online Business (TechTV) (Paperback)

Don't expect to find many technical details in these pages. Though you will, for example, find information about software for creating Web pages, there's no detailed coverage of how to use such tools. The author likes to refer his readers to Web resources, and most readers probably will learn about previously unknown services (such as fulfilment contractors and trust authorities) from his research. Fie on Frank Fiore for furthering the flawed fantasies that fuelled countless failed Internet startups. A whole chapter deals with funding sources, including angel investors and the initial public offering (IPO) of shares. True enough, these are potential sources of money, but the kinds of businesses that run their sites on free hosting services--one of the subjects Fiore covers nicely--are just not going to be doing that sort of thing anytime soon. Mentioning them here has greater potential to distract business owners than to serve any useful purpose. Better to devote the entirety of this book to further coverage of practical issues of online commerce. --David Wall

Topics covered: How to bring your existing business onto the Internet--or start a new one there--by setting up a Web site that promotes and sells the company's products. Writing a business plan, finding a hosting service, establishing an order-taking mechanism and promoting your offerings are all covered.

Product Description

Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don'ts, and how to take orders and ship them. Finally, it will cover the essentials of marketing and promoting their new business. The book is organized in such a way that the reader can quickly find a topic and get the information they need to set up their own online business.

• Books > Business, Finance & Law > E-Commerce > E-business
• Books > Business, Finance & Law > E-Commerce > E-commerce
• Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
• Books > Business, Finance & Law > E-Commerce > Web Marketing
• Books > Business, Finance & Law > Management
• Books > Computing & Internet > Networking & Security > Network Topics
• Books > Computing & Internet > Web Development
• Books > Science & Nature > Engineering & Technology > Education > Higher Education
• Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Television Technology
• Books > Scientific, Technical & Medical > Engineering > Electronics & Telecommunications Engineering > Television Technology

• Would you like to update product info or give feedback on images?
• I am the Author, and I want to comment on my book.
• I am the Publisher, and I want to comment on this book.