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The Art and Science of Web Design
 
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The Art and Science of Web Design (Paperback)
by Jeffrey Veen (Author)
4.1 out of 5 stars 9 customer reviews (9 customer reviews)

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Product Description
Amazon.co.uk Review
When it comes to Web design, style guides are often too boring and predictable to capture the attention of caffeine-riddled Web developers. But not The Art & Science of Web Design; this book strategically equips readers to design sites effectively.

Jeffrey Veen, an established design guru and the creator of HotWired.com, has authored a carefully structured look into the undercurrents of Web design. Organised around the key development topics, the book is laden with a historical background of standards, features and trends. Yet the topics are timeless and central to good Web engineering, so it's space well spent. The mix of expert opinion and historical explanation combine for a well-rounded reader experience.

Issues such as interface consistency are explored within the unique paradigm of the Web, with the assistance of a sidebar to explain what "above the fold" means. Performance is discussed with an unusual twist: ie., how the current constraint on Web-browsing performance is actually good since it fosters creativity and more elegant design and development. This, beyond the usual design tips, is what makes this book special. Art & Science stays at a reasonably high altitude, dwelling not on the fine details of browser compatibility but rather on the key areas designers need to be concerned about. With his years of experience and knowledge of the legacy of traditional publishing, Veen has provided great perspective on the dicey work of Web designers. --Stephen W. Plain

Book Description
The skill it takes to be successful on the Web reach far beyond knowing code and rare is the designer that fundamentally understands the web at its core. This book is a philosophy of web architecture, a guide to fully understanding why the technologies work the way they do, and how to exploit that knowledge to build successful sites. Offering a wealth of practical, easy to implement strategies, the The Art and Science of Web Design can be described as a "what to do" book rather than a " how to do" book.
The Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them.
Jeffrey Veen is an internationally sought-after speaker, author, and design strategist. For six years he created some of the most respected commercial sites on the Web as Executive Interface Director for Wired Digital. He is involved in standards work with the World Wide Web Consortium as an invited expert on electronic publishing. Veen is a columnist for Webmonkey, and was named by CNet as one of the "First Annual Web Innovators." His first book, HotWired Style- Priniciples for Building Smart Web Sites, is considered a milestone in the development of visual standards in Web design.

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Customer Reviews
9 Reviews
5 star: 44%  (4)
4 star: 33%  (3)
3 star: 11%  (1)
2 star: 11%  (1)
1 star:    (0)
 
 
 
 
 
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Most Helpful Customer Reviews

 
12 of 12 people found the following review helpful:
3.0 out of 5 stars Could have been better, 19 Jun 2001
Proof, if it was needed, that you cant please all of the people all of the time and that there's not much point in trying to, either.

Veen's book falls between two stools - those just starting out may find his passion for standards a little disconcerting. While veterans like myself will find that he barely scratches the surface of the processes involved in producing a standards compliant design.

I wouldn't have minded a chapter on dealing with clients and the logistics of playing the chess-like games that ensue when a client thinks they know better than the professional designer they're employing. Just like the manufactured pop stars of today who are trained to deal with the media, a fresh young developer needs to know how to handle themselves in a client facing situation. Failing to cover this important subject is a bit of a missed opportunity and although dry, it's a just as important in delivering a design as CSS.

I'll probably pass this book on to someone just starting out, as it does carry a shed load of common sense that many of todays bright-eyed wannabe designers seem to lack. Like why you shouldn't copy the fame-whore design sites and stick a 200K image laboriously crafted with Photoshop filters on the front end of your site.

When it comes to site design, Veen seems to deal more with the logical workings than the aesthetics, something I found disappointing as I'd been expecting the "Art" of the title to compliment the "Science".

And yes, there are a few typos and missing words in there, but I wouldn't say it detracts from what is a very readable book.

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11 of 11 people found the following review helpful:
5.0 out of 5 stars Liquid pages show the way to the future, 10 Oct 2001
By A Customer
I first hesitated to buy this book - I have read Jakob Nielsen, bought my book from Lou Rosenfeld years ago and found Steve Krug a great read.
As with every purchase my main query was: will it be value for money? Will this book tell me something I don't already know?
And I'm happy to say that yes, indeed, it does. After countless discussions about pixel width I found the discussion of liquid page designs excellent. Also useful advice on how to use your server information to the max which is great if you are not a techie yourself but need to know these things.
It also gives a useful intro to dynamic page design - so if ASP means very little to you, this book can help to get you started. Little technical info, but great for the principle behind it all and why you might need it..
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5 of 5 people found the following review helpful:
4.0 out of 5 stars Great content, marred by sloppy production., 18 Mar 2001
By A Customer
Jeffrey Veen's new book "The Art and Science of Web Design" is part of a growing new genre of books that address the principles of designing for the web without delving into the technical details of how it's done. This is a welcome thing as, quite apart from the plethora of technical books already available, there is also an abundance of technical material available on the web itself.

Veen's book is eminently readable and he clearly knows his stuff. In eight chapters he covers a great deal of ground, from the origins of presentational markup languages in the early twentieth century letterpress printing industry, where editors would use universally understood codes to communicate type face and layout information to typesetters, to the workings of today's database-driven dynamic publishing systems that are the backbone of much of the content on the web today.

A good chapter address information architecture, with an excellent discussion of how to present "horizontal" connections in a "vertical" hierarchy - something that the brain does quite naturally in the process of learning and recalling knowledge in human memory, but is difficult to communicate effectively on the web. The use of tags as metadata, or information about information, to add meaning and structure to data on the web moves the discussion into the realm of XML.

The two chapters on "Behavior" and "Browsers" address one of web design's biggest headaches, namely how to cope with the vast assortment of devices that people use to read web pages. Veen discusses how, instead of trying to make pages render visually the same in every type of browser and at every screen resolution, we should make pages that are "liquid" and reformat according to the browser device being used and degrade gracefully in earlier versions of browsers and text only devices. As a means of achieving this there is a discussion of serving web pages conditionally depending on the device being used to access them - a technique referred to somewhat inelegantly as "browser sniffing". I was disappointed that the discussion made no mention of accessibility for visually impaired readers using devices such as speech synthesisers and Braille readers to access web content - an issue that will surely receive greater attention as the web continues its inexorable penetration into all of our lives.

The book is presented very well - it is stylish, visually appealing and printed in full colour on high quality paper stock. What a great shame, then, that the book is let down by rather too many grammatical errors, typos and textual inconsistencies - even to the point of there being multiple spellings of Veen's first name (Jeffrey / Jeffery) on the cover of the book!... Also, my copy had quite a few pages that were blurred due to registration errors in the printing process...

Another disappointment is the absence of a bibliography; Veen has clearly done a lot of research for the writing of this book and makes many good references in the text, so why not go the distance and give a proper set of references? Whilst I can understand the pressure to cut down on the lead time for the publication of a book that documents such as fast moving subject as the web, where the majority of books lose their value in a few years due to technology moving on, this kind of sloppy production is not welcome.

Overall then, a good book - great content marred by sloppy production. Four out of five.

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Most Recent Customer Reviews

5.0 out of 5 stars Excellent. Great advice from a web guru.
The book itself looks and feels great and Veen's writing style makes it a pleasure to read. It is well organised and addresses all the major high level website design concerns. Read more
Published on 8 Nov 2001 by Ryan Kelly ryan@webfunc.com

4.0 out of 5 stars excellent over-view of all aspects of web design
This book is a concise and well written over-view of web design, architecture and some basic programming. Read more
Published on 14 Jul 2001 by Jason M. Webber

5.0 out of 5 stars Practical web design from a holistic perspective.
I thoroughly enjoyed reading this book. It is comprehensive, containing much useful detail, yet remains clear, direct and uncluttered.
Published on 21 May 2001

2.0 out of 5 stars Not for the well versed, but maybe for the relative newcomer
Jeff Veen has been in the game for a while, at the heart of the web explosion, so I was expecting to be inspired and creatively provoked in some direction with his latest foray... Read more
Published on 1 May 2001

5.0 out of 5 stars Wow... a well thought out book on the fuzzy stuff
The bits you don't get from "HTML 4.0 in 2 hours" and W3C Recommendations for the back button. Read more
Published on 6 Mar 2001 by Mr Tim S Parkin

4.0 out of 5 stars <