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Complete Idiot's Guide to Online Marketing (The Complete Idiot's Guide)
 
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Complete Idiot's Guide to Online Marketing (The Complete Idiot's Guide) (Paperback)
by Bill Eager (Author)
4.0 out of 5 stars  (1 customer review)

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Product details
  • Paperback: 304 pages
  • Publisher: Que (Jul 1999)
  • Language English
  • ISBN-10: 078972037X
  • ISBN-13: 978-0789720375
  • Product Dimensions: 23.1 x 18.7 x 2.1 cm
  • Average Customer Review: 4.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 818,224 in Books (See Bestsellers in Books)
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Product Description
Book Description
Author Bill Eager shows the reader how to use valuable data to serve your firm AND your customer. He will share secrets for using e-mail, newsgroups and forums to get your message. You will learn how to discover the latest demographics of the online world, and how to effectively tie "real world" marketing into our online efforts. You receive- no-nonsence discussion of the steps to create, place and measure the success of your online marketing, simple explanation of the terminology of Internet marketing, valuable tips for effectively using ads, e-mail, newsgroups, surveys and promotions to get results, and case studies of successful Internet marketing campaigns.

Synopsis
Author Bill Eager shows you how to use valuable data to serve your firm AND your customer. He shares secrets for using e-mail, newsgroups and forums to get your message. Learn how to discover the latest demographics of the online world, and how to effectively tie "real world" marketing into your online efforts. You receive: no-nonsense discussion of the steps to create, place and measure the success of your online marketing, simple explanation of the terminology of Internet marketing, valuable tips for effectively using ads, e-mail, newsgroups, surveys and promotions to get results, and case studies of successful Internet marketing campaigns.

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1 of 1 people found the following review helpful:
4.0 out of 5 stars An ideal book for someone new to Online Marketing, 8 Mar 2002
As it says on the cover;
· The quick and easy way to create, place and rate your online marketing success
· It's Idiot proof (ideal for me!)!!!
· It has down to earth advice
GO FOR IT!
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