The Naked Truth: A Working Woman's Manifesto on Business and What Really Matters (Hardcover)

“…purports to identify the four types of women who populate office life” (The Guardian, 8^th November 2004)

“…Heffernan’s book gives strategies for dealing with toxic bosses and misogynistic environments…” (The Times T2, 2nd November 2004)

“…she (the author) perceptively dissects the nature of power and its source…” (Management Today, November 2004)

“…thought–provoking book …” (Western Daily Press – Bristol, 27 October 2004)

"I never wanted to work in business," writes Heffernan. Twenty years after expressing that sentiment, as CEO of a technology company, she found herself "having the time of my life" and wondered whether she had "completely lost my mind? Or sold my soul?" Heffernan sees "women creating a new business order that places values at the heart of business, takes sustainability seriously, and recognizes that business is and always will be emotional." Eleven chapters are peppered with her own illustrative anecdotes and insights plus those of 63 career women representing a wide variety of positions and professions. These contain instructive descriptions of potential pitfalls and urgent advice, each one ending with a list of "Travel Thoughts" to keep in mind. Readers are told how to climb the corporate ladder, maintain a female identity, navigate toxic environments, see through common fallacies, acquire power, balance work with personal life, break into top management, assert autonomy, strike out on their own and reinvent a "parallel universe" of humanitarian alternatives. Nothing is new or told in a fresh way, but Heffernan delivers the catalogue of female careerist frustration succinctly and sympathetically. (Sept.) (Publishers Weekly, September 20, 2004)

“…a provocative new business book…aims to offer practical solutions to difficulties women might encounter in the workplace…” (The Daily Telegraph, 12 August 2004)

Review
“…The Naked Truth is about choice…about taking risks and assessing whether you want that choice enough…then you may be recognised, successful, fulfilled and happy…” (AccountingWebUK, 9^th August 2005)

“…purports to identify the four types of women who populate office life” (The Guardian, 8^th November 2004)

“…Heffernan’s book gives strategies for dealing with toxic bosses and misogynistic environments…” (The Times T2, 2nd November 2004)

“…she (the author) perceptively dissects the nature of power and its source…” (Management Today, November 2004)

“…thought–provoking book …” (Western Daily Press – Bristol, 27 October 2004)

“…a provocative new business book…aims to offer practical solutions to difficulties women might encounter in the workplace…” (The Daily Telegraph, 12 August 2004)

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