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Customer Loyalty: How to Earn it, How to Keep it (Jossey-Bass Business & Management)
 
 
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Customer Loyalty: How to Earn it, How to Keep it (Jossey-Bass Business & Management) (Paperback)

by Jill Griffin (Author) "I'm often asked, "Does customer loyalty still exist? ..." (more)
5.0 out of 5 stars See all reviews (1 customer review)
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Customer Loyalty: How to Earn it, How to Keep it (Jossey-Bass Business & Management) + Loyalty Effect, The: The Hidden Force Behind Growth, Profits, and Lasting Value: The Hidden Force Behind Growth, Profits and Lasting Value + Loyalty Rules: How Today's Leaders Build Lasting Relationships
Price For All Three: £36.97

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Product details

  • Paperback: 272 pages
  • Publisher: Jossey Bass; New and Revised Edition edition (29 Oct 2002)
  • Language English
  • ISBN-10: 0787963887
  • ISBN-13: 978-0787963880
  • Product Dimensions: 22.8 x 17.4 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 359,510 in Books (See Bestsellers in Books)

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Product Description

Review
"Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction." ––From Harvard Business School Working Knowledge

Product Description
You′ve read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today–– now read the new and revised edition of the ground–breaking book that created all the buzz.

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Inside This Book (Learn More)
First Sentence
I'm often asked, "Does customer loyalty still exist?" Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Loyalty: How to Earn it, How to Keep it (Jossey-Bass Business & Management)
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Customer Loyalty: How to Earn it, How to Keep it (Jossey-Bass Business & Management) 5.0 out of 5 stars (1)
£13.59
Scoring Points: How Tesco Continues to Win Customer Loyalty
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Scoring Points: How Tesco Continues to Win Customer Loyalty 4.5 out of 5 stars (2)
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Loyalty Effect, The: The Hidden Force Behind Growth, Profits, and Lasting Value: The Hidden Force Behind Growth, Profits and Lasting Value
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Loyalty Effect, The: The Hidden Force Behind Growth, Profits, and Lasting Value: The Hidden Force Behind Growth, Profits and Lasting Value 4.8 out of 5 stars (16)
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3 of 3 people found the following review helpful:
5.0 out of 5 stars A 'Must Read' for anyone in business, 17 Aug 2001
By A Customer
This review is from: Customer Loyalty: How to Earn it, How to Keep it (Jossey-Bass Business and Management Reader) (Paperback)
Believe it or not, this is an easy to read, hard to put down book, on a subject that should be of interest to everyone in business. Even if it doesn't move you to make big changes to the way you or your organisation works (it should), you will still be more 'Customer-centric' in your thinking - your whole view of customers - and their problems - will change. Jill Griffin shows clearly the huge difference between customer satisfaction and customer loyalty - loyalty will bring them back where satisfaction may not. She makes it clear how to make your customers not only loyal but 'advocates' - telling others they should buy from you! Lots of case histories and anecdotes. As a company selling loyalty solutions, we give this book to all our prospects. Great stuff!
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