Amazon.co.uk Review
"Clicks" characterises the Internet and all that goes with its current explosive development; "mortar" is the passion that drives a business and its people and creates loyal customers. David Pottruck and Terry Pearce's book is in three parts: it starts with an examination of corporate culture and the elements within it that result in growth. Next it looks at the specific elements of leadership that drive a successful organisation before finally considering the future and the factors that will count as competition increases and the Web's influence extends ever wider.
With plenty of examples and a practical turn of mind, Clicks and Mortar is worth attention. There are many titles that try to encapsulate successful management action--this one expresses similar sentiments but does so in the light of the new realities of the electronic world. Doubtless it does not amount to a magic formula. Nor does it present instant solutions guaranteeing success for every organisation (what does?) but it does provide valuable insights--and against the backdrop of the stage on which future corporate struggles will be fought. --Patrick Forsyth
Review
"Pottruck and Pearce reveal the secrets to corporate vitality in an upsidedown world."—Gary Hamel, chairman, STRATEGOS
"...packed with examples...it is worth attention...some valuable insights..." (e. Business January 2002)
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