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Product Description
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Marshal support throughout your organization
Develop a communications strategy that works for –– not against –– you. Based on years of battle–tested principles and case–examples, Roger D′Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization′s vision, mission and business goals to the forces and opportunities in the marketplace –– the driving force behind all change. Includes D′Arpix′s market–based strategic communications model for integrating and aligning communications at all levels.
Marshal support throughout your organization
Develop a communications strategy that works for –– not against –– you. Based on years of battle–tested principles and case–examples, Roger D′Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization′s vision, mission and business goals to the forces and opportunities in the marketplace –– the driving force behind all change. Includes D′Arpix′s market–based strategic communications model for integrating and aligning communications at all levels.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The first question any busy person should ask in browsing through a book like this one is: should I spend my valuable time on this thing, or should I pick up a mystery novel and at least have the pleasure of being entertained and titillated? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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