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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
£5.99
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Free Prize Inside: The Next Big Marketing Idea by Seth Godin
£6.74
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The Big Red Fez (A Free Press book) by Seth Godin
£5.24
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Small Is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas by Seth Godin
£5.99
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Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless". Through the magic of "word of mouse", however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them) and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.