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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.
 
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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. (Paperback)
by Seth Godin (Author)
4.8 out of 5 stars  (4 customer reviews)
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Buy this book with The Big Red Fez (A Free Press book) by Seth Godin today!

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. The Big Red Fez (A Free Press book)
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Product details
  • Paperback: 240 pages
  • Publisher: Hyperion Books; Reprint edition (1 Oct 2001)
  • Language English
  • ISBN-10: 0786887176
  • ISBN-13: 978-0786887170
  • Product Dimensions: 18.8 x 14 x 1.3 cm
  • Average Customer Review: 4.8 out of 5 stars  (4 customer reviews)
  • Amazon.co.uk Sales Rank: 686,387 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover  |  Paperback  |  Audio CD (Audiobook) |  Unknown Binding (Abridged) |  All Editions

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Product Description
Amazon.co.uk Review
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it along on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other", he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless". Through the magic of "word of mouse", however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them) and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.