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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit (Paperback)

by Guy Kawasaki (Author)

4.8 out of 5 stars See all reviews (5 customer reviews)

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Product details

Paperback: 256 pages
Publisher: Hyperion; Reprint edition (31 Dec 1996)
Language English
ISBN-10: 0786881631
ISBN-13: 978-0786881635
Product Dimensions: 22.9 x 15.5 x 2 cm

Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)

Amazon.co.uk Sales Rank: 786,312 in Books (See Bestsellers in Books)

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Customer Reviews

5 Reviews

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4.8 out of 5 stars (5 customer reviews)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars provocative! it demystify the mystery of guerilla marketing., 30 April 1998

By A Customer

guy, takes a no-non-sense approach to taking it on with the big league. he let's you see that you can also succeed in marketing just like the big guys.

he lets you see that marketing can be learned, that it is an art & a science.

guy also lets you see the fun in marketing. that there's a career in here, what matters is creativity & guts.

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1 of 1 people found the following review helpful:

4.0 out of 5 stars Smack! Time to look at the new road before us. Nice map Guy., 4 May 1997

By A Customer

Energized insight about some of the traits and perspectives that can make individuals more productive (= $). Some of the examples were so vividly alive that I introduced this book into a few of my college courses for review, both in computer science and communication departments. That is the spectrum this book covers.

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5.0 out of 5 stars You must read this book!, 22 Feb 1999

By A Customer

Ah, what a book!

It's exciting and fun, with a laugh around every corner and all the stories you could want. A substantial helping of food for thought. There's something for everyone -- from your receptionist to your sales team to your engineers to your purchasing guys. This book will change your business.

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5.0 out of 5 stars For the Evangelist in All of Us
Coming from the public education arena, I was (amazingly enough) able to find approaches to dealing with all my associates, from my students to their parents to my administrators... Read more

Published on 10 May 1997

5.0 out of 5 stars Read this Book, Before Your Competition Does!!!
Guy Kawasaki has written an excellent book with practical applications for every business. Worth a million times the price, I urge you read this book before your competition does... Read more

Published on 25 April 1997

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