Cutlip and Center's Effective Public Relations: International Version by Glen Broom |
by David Meerman Scott
|
Public Relations Writing: The Essentials of Style and Format with Online Learning Center by Thomas H. Bivins |
by Glenn Bowdin
|
by Alison Theaker
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
The Handbook of Strategic Public Relations & Integrated Communications is the definative resource for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications. As a communication professional or manager in the field, you will get 37 information-packed chapters authored by the best minds in the business and covering cutting-edge topics, tips and techniques such as:
Career paths in public relations.
Broadcast media relations.
Investor relations for shareholder value.
The strategic use of philanthropy.
A planned and strategic approach to crisis communications.
Ethics in public relations and corporate communications.
The role of public relations in mergers and acquisitions.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
![]() |
93% buy the item featured on this page: The Handbook of Strategic Public Relations and Integrated Communications £29.74 |
![]() |
6% buy PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1 £13.49 |
![]() |
2% buy Public Relations for Dummies £8.39 |
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
|
|
|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |