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Product Description
Product Description
- Eleven minibooks comprising nearly 800 pages offer would–be online entrepreneurs all the information they need to launch an e–business and succeed in today′s marketplace
- Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in–depth coverage of how to secure a site and move from retail to e–tail
- Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick–and–mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e–business, and advanced e–commerce techniques and strategies
From the Back Cover
11 books in 1 — your key to a booming online business
Your one–stop guide to marketing, accounting, security, and more
An online business has specific needs and this handy guide covers every one. Find out how to design a buyer–friendly Web site, make sure your business is legal, protect it from cyber–thugs, boost sales with search engine optimization, and more.
Discover how to
- Identify your market and create a business plan
- Keep necessary records
- Build a Web site that grabs customers
- Choose the right payment options
- Understand the competition
- Market effectively
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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