14 used & new from �5.21

See All Buying Options

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

Search Engine Optimization for Dummies (For Dummies (Computers)) (Paperback)

by Peter Kent (Author) "You've got a problem ..." (more)

4.7 out of 5 stars See all reviews (20 customer reviews)

Available from these sellers.

4 new from �26.22 10 used from �5.21

Other Editions:	RRP:	Our Price:	Other Offers:
Paperback (3rd Edition)	�19.99	�11.97	42 used & new from �10.08
Unknown Binding (3)			Order it used

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Do you need SEO opens new browser window

SEO.ComputerWeekly.com - Need SEO For Your Website? Compare SEO Quotes Here, Save Time & Money.

Search Engine Optimization� opens new browser window

www.WebTouchSolutions.co.uk - Guaranteed Front Page Listings No Contract, No cost per click fees

BT SearchSmart: SEO opens new browser window

www.BT.com/SearchSmart - Cheap Search Engine Optimisation Advice from Search Specialists

Customers Who Bought This Item Also Bought

Pay Per Click Search Engine Marketing for Dummies

by Peter Kent

5.0 out of 5 stars (2) �9.68

Web Marketing for Dummies

by Jan Zimmerman

�9.57

Search Engine Optimization: An Hour a Day

by Jennifer Grappone

4.4 out of 5 stars (20) �10.99

AdWords for Dummies

by Howie Jacobson

4.6 out of 5 stars (7)

Google AdWords for Dummies

by Howie Jacobson

3.2 out of 5 stars (4) �10.77

› Explore similar items

Product details

Paperback: 384 pages
Publisher: John Wiley & Sons; illustrated edition edition (23 April 2004)
Language English
ISBN-10: 0764567586
ISBN-13: 978-0764567582
Product Dimensions: 22.8 x 18.8 x 2 cm

Average Customer Review: 4.7 out of 5 stars See all reviews (20 customer reviews)

Amazon.co.uk Sales Rank: 232,017 in Books (See Bestsellers in Books)
Popular in these categories:
#20 in Books > Computing & Internet > New to Computing > Family & Lifestyle > Research
#85 in Books > Computing & Internet > Digital Lifestyle > Internet Searching

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Product Description

Review

“…required reading for anyone with a presence on the internet…better than the rest…might be the best investment you ever make…” (ITWales.com, August 2004)

“..money well spent if you’re serious about boosting your web potential…” (4 stars…)” (Internet Works, October 2004)

Product Description

“If we build it, they will come.”

Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e–tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
Search indexes or engines, search directories, non–spidered indexes, and pay–per–click systems
The eight search systems you really need to impress and how to get your pages into them
Keywords and how to choose them strategically and use them often
Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second–tier directories
Using shopping directories for e–commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e–commerce consultant, popular speaker, and critically–acclaimed author, Search Engine Optimization For Dummies helps you build a search engine– friendly site (or fix an existing site) and build traffic, showing you how to:

Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
Bulk up your site with content—original or recycled
Use specialized search systems to attract valuable, highly targeted traffic
Use link popularity to boost your position and your PageRank

Complete with a tear–out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

See all Product Description

Inside This Book (Learn More)

First Sentence
You've got a problem. Read the first page

Explore More
Concordance

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

search engine optimization(1)

What Do Customers Ultimately Buy After Viewing This Item?

	80% buy the item featured on this page: Search Engine Optimization for Dummies (For Dummies (Computers)) 4.7 out of 5 stars (20)
	10% buy Search Engine Optimization: An Hour a Day 4.4 out of 5 stars (20) �10.99
	4% buy Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There 3.9 out of 5 stars (26) �8.73
	3% buy The Art of SEO (Theory in Practice (O'Reilly)) 5.0 out of 5 stars (4) �19.93

Explore similar items

Customer Reviews

20 Reviews

5 star:		(15)
4 star:		(4)
3 star:		(0)
2 star:		(1)
1 star:		(0)

Average Customer Review

4.7 out of 5 stars (20 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

28 of 28 people found the following review helpful:

5.0 out of 5 stars Very good overview, 22 Dec 2006

By	Mr. J. Hopkins "jezhops" - See all my reviews (REAL NAME)

This review is from: Search Engine Optimization for Dummies (Paperback)

I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.

I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.

I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.

I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.

I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).

The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.

I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.

The book is practical as opposed to technical and should be accessible to a broad readership.

The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)

There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........

This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.

If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

13 of 14 people found the following review helpful:

5.0 out of 5 stars Just about right, 7 Jan 2006

By A Customer

I run around a dozen websites and felt I needed to do some background reading on this subject, rather than just assume I knew all there was to know - I learnt plenty and cemented a lot of assumed knowledge.
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

6 of 6 people found the following review helpful:

5.0 out of 5 stars A great introduction to search engine optimisation, 3 April 2006

By	Mr (Mirfield, West Yorkshire United Kingdom) - See all my reviews

Worth every penny of the price this book will guide you through the basics of search engine optimisation, and increasing the visibility of your web site to the search engines.

Full of common sense, it helped me to put my web site on the first page of google, Yahoo and MSN for masses of search terms and phrases, boosting my site visits massively. You can take what you learn here and apply it with some clever thought and planning to dominate and gain a competitive advantage over your competitors. You will learn for example, that you really only need to concern yourself with three or four of the search engines as many of the others derive records from the same sources.

Its coverage is fairly comprehensive, and is lacking only in coverage of new Google developments with Google Sitemaps.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See all 20 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars Success in WEB Optimisation
I have to be honest here. There is no point in attempting to optimise your web site without the most basic knowledge of HTML and that is just what this book tells you right away... Read more

Published 24 days ago by B. Steel

5.0 out of 5 stars we are all dummies
Definately should have read this BEFORE I had my web site designed.Search Engine Optimization for Dummies

Published 1 month ago by Thomas Lennett

4.0 out of 5 stars Good SEO starting point
This Dummies guide to SEO provides an excellent overview of how SEO works. I run a web design agency and we haven't had many requests for SEO work, however this has changed a... Read more

Published 3 months ago by Gary Best

5.0 out of 5 stars Excellent
Excellent book; its up to date, standard compliant, has appropriate humour which makes for easy and joyful reading and has an easy to follow structure, an excellent addition to... Read more

Published 8 months ago by D. Lezer

5.0 out of 5 stars Search Engine Optimization clarified
Although I was sceptical about 'for dummies' books, I really enjoyed this guide into search engine optimization. Read more

Published 8 months ago by Winand Steggerda

4.0 out of 5 stars Nice...well layed out.
I have now read nearly every book out on SEO. This is by far the easiest to get through. The Chapers are well organised and the information is good. Read more

Published 11 months ago by Mr. G. T. James

5.0 out of 5 stars Easy to read and understandable
I bought this as i run a website and have no idea about seo. i was worried that it would be too technical for me as this subject has always been left to my web designer, but a few... Read more

Published 11 months ago by A. Frank

5.0 out of 5 stars An essential introduction to the SEO mindset
I've found the "Dummies" guides essential reading for all the various programmes I've used in creating websites for my 'Virtual Trilogy' and 'Captain Cockle' books and this one... Read more

Published 19 months ago by John Joyce

4.0 out of 5 stars WORTH TAKING A LOOK
I bought this book becuase my other choice failed to deliver. I was glad that in some places Kent labours the point as I had weak understanding before. Read more

Published on 9 Mar 2007 by Atha Fokias

4.0 out of 5 stars http://www.i-phone-uk.com .. proof in the pudding
Let's face it, reviews are all very well and indeed there are lots of good ones (including some on this page), however, it's proof we all want. Read more

Published on 17 Jan 2007 by gadget

› See all 20 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }