See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

16 used & new from £14.01
See All Buying Options
Have one to sell? Sell yours here
 
   
Search Engine Optimization for Dummies (For Dummies (Computers))
 
 
Share your own customer images
Search inside this book

Search Engine Optimization for Dummies (For Dummies (Computers)) [Illustrated] (Paperback)

by Peter Kent (Author) "You've got a problem ..." (more)
4.6 out of 5 stars See all reviews (17 customer reviews)

Available from these sellers.


5 new from £17.99 11 used from £14.01
Other Editions: RRP: Our Price: Other Offers:
Paperback (3rd Edition) £19.99 £9.99 46 used & new from £9.42
Unknown Binding (3) Order it used

Customers Who Bought This Item Also Bought

Search Engine Optimization: An Hour a Day

Search Engine Optimization: An Hour a Day

by Jennifer Grappone
4.9 out of 5 stars (11)  £12.99
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There

by David Viney
4.4 out of 5 stars (21)  £9.74
AdWords for Dummies

AdWords for Dummies

by Howie Jacobson
4.6 out of 5 stars (7)  £7.99
Get into Bed with Google: Top Ranking Search Optimisation Techniques

Get into Bed with Google: Top Ranking Search Optimisation Techniques

by Jon Smith
4.4 out of 5 stars (18)  £6.49
Pay Per Click Search Engine Marketing for Dummies

Pay Per Click Search Engine Marketing for Dummies

by Peter Kent
£8.49
› Explore similar items

Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons; illustrated edition edition (23 April 2004)
  • Language English
  • ISBN-10: 0764567586
  • ISBN-13: 978-0764567582
  • Product Dimensions: 22.8 x 18.8 x 2 cm
  • Average Customer Review: 4.6 out of 5 stars See all reviews (17 customer reviews)
  • Amazon.co.uk Sales Rank: 139,316 in Books (See Bestsellers in Books)

    Popular in these categories:

    #10 in  Books > Computing & Internet > New to Computing > Family & Lifestyle > Research
    #56 in  Books > Computing & Internet > Digital Lifestyle > Internet Searching

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
How good is your website?
   business.BT.com/hosting    Free website review & SEO guide. Stand out from your Competition! 
We're Number 1 For SEO
   SEOConsult.co.uk/SEO_Services    TopSEOs Have Ranked Us The Number One SEO Company Dec 08 to Jul 09 
Top Search Engine Ranking
   www.IshirInc.com    Up to 70% Cost Effective, ROI Based Customized Solutions from India. 
  
 

Product Description

Review
  “…required reading for anyone with a presence on the internet…better than the rest…might be the best investment you ever make…” (ITWales.com, August 2004)

“..money well spent if you’re serious about boosting your web potential…” (4 stars…)” (Internet Works, October 2004)

Product Description
“If we build it, they will come.”

Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e–tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

  • Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
  • Search indexes or engines, search directories, non–spidered indexes, and pay–per–click systems
  • The eight search systems you really need to impress and how to get your pages into them
  • Keywords and how to choose them strategically and use them often
  • Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second–tier directories
  • Using shopping directories for e–commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e–commerce consultant, popular speaker, and critically–acclaimed author, Search Engine Optimization For Dummies helps you build a search engine– friendly site (or fix an existing site) and build traffic, showing you how to:

  • Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
  • Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
  • Bulk up your site with content—original or recycled
  • Use specialized search systems to attract valuable, highly targeted traffic
  • Use link popularity to boost your position and your PageRank

Complete with a tear–out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

See all Product Description

Inside This Book (Learn More)
First Sentence
You've got a problem. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
seo
search engines
search engine optimization
search engine marketing
search
internet
google
ebiz
yahoo
web design
seo for dummies

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Search Engine Optimization for Dummies (For Dummies (Computers))
70% buy the item featured on this page:
Search Engine Optimization for Dummies (For Dummies (Computers)) 4.6 out of 5 stars (17)
Search Engine Optimization: An Hour a Day
15% buy
Search Engine Optimization: An Hour a Day 4.9 out of 5 stars (11)
£12.99
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
8% buy
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There 4.4 out of 5 stars (21)
£9.74
Get into Bed with Google: Top Ranking Search Optimisation Techniques
4% buy
Get into Bed with Google: Top Ranking Search Optimisation Techniques 4.4 out of 5 stars (18)
£6.49
Explore similar items
 

Customer Reviews

17 Reviews
5 star:
 (13)
4 star:
 (3)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.6 out of 5 stars (17 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
25 of 25 people found the following review helpful:
5.0 out of 5 stars Very good overview, 22 Dec 2006
This review is from: Search Engine Optimization for Dummies (Paperback)
I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.

I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.

I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.

I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.

I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).

The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.

I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.

The book is practical as opposed to technical and should be accessible to a broad readership.

The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)

There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........

This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.

If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
13 of 13 people found the following review helpful:
5.0 out of 5 stars Just about right, 7 Jan 2006
By A Customer
I run around a dozen websites and felt I needed to do some background reading on this subject, rather than just assume I knew all there was to know - I learnt plenty and cemented a lot of assumed knowledge.
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
6 of 6 people found the following review helpful:
5.0 out of 5 stars A great introduction to search engine optimisation, 3 April 2006
By Mr (Mirfield, West Yorkshire United Kingdom) - See all my reviews
Worth every penny of the price this book will guide you through the basics of search engine optimisation, and increasing the visibility of your web site to the search engines.

Full of common sense, it helped me to put my web site on the first page of google, Yahoo and MSN for masses of search terms and phrases, boosting my site visits massively. You can take what you learn here and apply it with some clever thought and planning to dominate and gain a competitive advantage over your competitors. You will learn for example, that you really only need to concern yourself with three or four of the search engines as many of the others derive records from the same sources.

Its coverage is fairly comprehensive, and is lacking only in coverage of new Google developments with Google Sitemaps.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars Excellent
Excellent book; its up to date, standard compliant, has appropriate humour which makes for easy and joyful reading and has an easy to follow structure, an excellent addition to... Read more
Published 26 days ago by D. Lezer

5.0 out of 5 stars Search Engine Optimization clarified
Although I was sceptical about 'for dummies' books, I really enjoyed this guide into search engine optimization. Read more
Published 1 month ago by Winand Steggerda

4.0 out of 5 stars Nice...well layed out.
I have now read nearly every book out on SEO. This is by far the easiest to get through. The Chapers are well organised and the information is good. Read more
Published 4 months ago by Mr. G. T. James

5.0 out of 5 stars Easy to read and understandable
I bought this as i run a website and have no idea about seo. i was worried that it would be too technical for me as this subject has always been left to my web designer, but a few... Read more
Published 4 months ago by A. Frank

5.0 out of 5 stars An essential introduction to the SEO mindset
I've found the "Dummies" guides essential reading for all the various programmes I've used in creating websites for my 'Virtual Trilogy' and 'Captain Cockle' books and this one... Read more
Published 12 months ago by John Joyce

4.0 out of 5 stars WORTH TAKING A LOOK
I bought this book becuase my other choice failed to deliver. I was glad that in some places Kent labours the point as I had weak understanding before. Read more
Published on 9 Mar 2007 by Atha Fokias

4.0 out of 5 stars http://www.i-phone-uk.com .. proof in the pudding
Let's face it, reviews are all very well and indeed there are lots of good ones (including some on this page), however, it's proof we all want. Read more
Published on 17 Jan 2007 by gadget

2.0 out of 5 stars Not for the novice
I didn't find this book that helpful! Halfway through the book it states that you may need to read the dummies book on HTML if you don't know more than basic HTML as myself or to... Read more
Published on 7 Jan 2007 by Buyer from UK

5.0 out of 5 stars Packed full of usefull information
This is a fantastic book full of usefull (jargon free) advice for improving your websites ranking. It caters to the novice as well as the expert. Read more
Published on 18 Nov 2006 by S. Howitt

5.0 out of 5 stars This book is brilliant!
The book is a breath of fresh air and thank God. Technical books can be quite boring but this one was different. Read more
Published on 26 Sep 2006 by L. Joseph

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject













i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Health & Beauty at Amazon.co.uk

Elemis Resurface and Renew Skin Care Gift Set of 4 Products
From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

›Discover Health & Beauty

  

More From Peter Kent

Pay Per Click...

Pay Per Click Search Engine Marketing...

Plan and launch your PPC campaign and keep track of its progress If... Read more
£16.99 £8.49

 

Train Hard...Play Hard

Nike, Gola, Converse, and more
Gear up with up to 60% off athletic and outdoor shoes.

›Shop now

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates