If youve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone:

• Who wants to be her own boss
• Considering a career in retailing
• Who loves working with people
• Thinking about opening their own business
• Who loves to sell

Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop  finding the perfect location, choosing and purchasing merchandise, and hiring employees. Youll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. Theres also great advice on the art of selling and the fundamentals of promotion and advertising. Youll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And theres much more:

• Branding your business
• Identifying and targeting your ideal customer
• Developing a marketing plan
• Pricing your merchandise
• Fulfilling legal and financial responsibilities
• Getting the word out
• Choosing the right media to advertise in
• Setting up and running a sale
• Fundamentals of accounting and financial statements

The book also includes a helpful CDROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether youre thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.

Synopsis
"Packed with proven strategies from our industry's best sales trainer. " Includes step-by-step instructions to take you from start-up to success story "This must-have guide brings Rick's knowledge of the retail industry to life. " Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all! all this on the CD-ROM Sample financial reports and legal forms Business forms that you can customize and print out Employment forms and work schedules Checklists for running fantastic sales and promotions Sample coupons, store membership cards, gift certificates, and more! Discover how to: Pick a location and select merchandise Write an effective business plan Define your customer base Write press releases and ads Handle permits, taxes, and legal issues Use e-retailing effectively

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