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Internet Marketing for Dummies (Paperback)

by Frank Catalano (Author), Bud E. Smith (Author) "The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since..." (more)

3.2 out of 5 stars See all reviews (4 customer reviews)

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Product details

Paperback: 360 pages
Publisher: John Wiley & Sons; 1 edition (1 Nov 2000)
Language English
ISBN-10: 0764507788
ISBN-13: 978-0764507786
Product Dimensions: 23 x 18.8 x 2.2 cm

Average Customer Review: 3.2 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 262,165 in Books (See Bestsellers in Books)

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Product Description

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands–on experience doing both guerrilla marketing and million–dollar deals in this critical area. Also covered in this edition is a quick–start guide to getting net–savvy, a survival requirement in the Web marketing world.

From the Author

Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.

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Inside This Book (Learn More)

First Sentence
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page

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Customer Reviews

4 Reviews

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4 star:		(1)
3 star:		(0)
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Average Customer Review

3.2 out of 5 stars (4 customer reviews)

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Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

2.0 out of 5 stars Its too out-dated for today's internet marketing, 1 Jun 2006

By	Mr. Andrew Peers - See all my reviews (REAL NAME)

I bought this book thinking it was going to help me understand how I can get more visitors for my website but came across a major problem. This book was printed 5 or so years ago and a lot of the advice doesn't apply today. Internet Marketing has moved on so much since then. For instance, google is mentioned but not as the major force it is today. Google is far ahead of anything else as far as search engines go currently but this book seems to rank yahoo, altavista and msn before it!

This book may have been helpful then but doesn't provide much help now. There are a few good tips in it but nothing thats going to drive many visitors to your website.

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4 of 5 people found the following review helpful:

5.0 out of 5 stars Excellent advice - well worth the read, 28 Nov 2005

By	James Bury "jamesbury" (Gloucestershire, UK) - See all my reviews (TOP 1000 REVIEWER) (REAL NAME)

There's a lot of very sound advice in this book. As a professional marketeer with years of experience in the field, I still found this book very helpful. If nothing else, I could talk to the techies and actually sound like I knew what I was doing!

There are many useful tips that could quite literally double or triple your online sales if your current setup is remotely below-par. There's only a fine line between having a top-performing site and one that's lost to the world.

If you have any interest in selling your goods or promoting your business on the web, this is excellent value for money as it will give you a lot of what you need to know for very little cost. It certainly highlighted some issues that my 'technical-experts' had overlooked and were adversely affecting performance.

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6 of 10 people found the following review helpful:

4.0 out of 5 stars A great book for starters and students alike., 9 Nov 2001

By	edwardharte@hotmail.com (Ireland) - See all my reviews

This Book was a great help in learning about internet marketing stratigies and plans. Great for business and computer students.

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Most Recent Customer Reviews

2.0 out of 5 stars Out-dated and very basic
As a web professional, I picked this up as I wanted to learn more about Internet marketing. If you're in my field of work, don't bother. Read more

Published 2 months ago by Grue

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