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Product Description
Product Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have handson experience doing both guerrilla marketing and milliondollar deals in this critical area. Also covered in this edition is a quickstart guide to getting netsavvy, a survival requirement in the Web marketing world.
Synopsis
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands--on experience doing both guerrilla marketing and million--dollar deals in this critical area. Also covered in this edition is a quick--start guide to getting net--savvy, a survival requirement in the Web marketing world.
See all Product Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have handson experience doing both guerrilla marketing and milliondollar deals in this critical area. Also covered in this edition is a quickstart guide to getting netsavvy, a survival requirement in the Web marketing world.
Synopsis
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands--on experience doing both guerrilla marketing and million--dollar deals in this critical area. Also covered in this edition is a quick--start guide to getting net--savvy, a survival requirement in the Web marketing world.
See all Product Description
Inside This Book
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First Sentence
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover