Web broadcasting developers are currently creating channels to deliver "push" content to a client's desktop. Employees and customers can then stay informed via the Internet or intranet on news they want without spending unnecessary time surfing the Web. Companies are now using push technology (or Internet broadcasting) to keep their employees informed of everything from health benefit updates, to e-mail procedures, or just news and gossip from individual department teams. Vendors can use broadcasting to stay in closer touch with their customers and to provide them with updates on new services or products. This text shows how to create and understand Web channels. It describes the advantages of the various push/pull technologies and suggests ways to mix and match products to create effective, informative and entertaining channels. Readers will find out how to customize and design content to meet the needs of their customers, vendors and employees. It shows them how to distribute content effectively on the Internet and how to set up channels for company intranets. Information about designing an extranet and the various types of firewalls is included. The CD includes sample files, evaluation and demo products from some push vendors.

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