Amazon.co.uk: Soft Selling in a Hard World: Plain Talk on the Art of Persuasion: Jerry Vass: Books

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Product Description

Synopsis
This 2nd edition, hands-on guide to selling, is straightforward, and aims to help readers enhance their sales techniques. It includes numerous examples to help illu strate and give a clear understanding of the theories promot ed. '

Inside This Book (Learn More)

First Sentence
Selling is the highest paid profession in the world. Read the first page

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Concordance

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

Customer Reviews

6 Reviews

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Average Customer Review

(6 customer reviews)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

The Ultimate Sales Bible., 25 April 2001

By A Customer

Anyone can,after reading this book,achieve extraordinary results.The best sales book I have read in my 25year career in sales.

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1 of 1 people found the following review helpful:

Essential reading for anyone in Sales, 29 Mar 2001

By	kieranneale@netscapeonline.co.uk (Wellington, England) - See all my reviews

A book that at the very least, makes you look at your sales technique, analyse it and improve it. At best (most of the time) it will give new and vital information on sales practices. So easy to read, a child of 10 could sell ice cubes to eskimos (and have them come back to ask for more).

Very good

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1 of 1 people found the following review helpful:

As a Teleservices Sales Trainer it is my Bible!!, 24 Jun 1999

By A Customer

This book was introduced to me by my manager and it has never left my side. If you ever have the guts to call yourself a salesperson or one who teaches the art of selling. You would be doing yourself and others a dis-service by not having this book.

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Most Recent Customer Reviews

This IS the business
So you want to sell? Well then this is the ultimate in sales technique training tools, get this book and let the sales roll in!

Published on 30 April 2001 by adrian@orange.net

The book is how all sales people should be trained.
No hype, no slick techniques - this book is about concrete strategies. After 12 years in sales, this is the book I wished I'd read the first year. Read more

Published on 5 Mar 1999

It's great.
Soft Selling in a Hard World is a candidate for the best book on selling that has ever been written. Check it our. It's great.

Published on 23 Nov 1998

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