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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion (Paperback)

by Jerry Vass (Author) "Selling is the highest paid profession in the world ..." (more)

4.4 out of 5 stars See all reviews (7 customer reviews)

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This item: Soft Selling in a Hard World: Plain Talk on the Art of Persuasion by Jerry Vass
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How I Raised Myself from Failure to Success in Selling by Frank Bettger
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Cold Calling for Chickens by Bob Etherington
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Product details

Paperback: 240 pages
Publisher: Running Press,U.S.; 2nd Revised edition edition (10 Aug 1998)
Language English
ISBN-10: 0762404019
ISBN-13: 978-0762404018
Product Dimensions: 17.5 x 13 x 1.8 cm

Average Customer Review: 4.4 out of 5 stars See all reviews (7 customer reviews)

Amazon.co.uk Sales Rank: 212,567 in Books (See Bestsellers in Books)
Popular in this category:
#98 in Books > Business, Finance & Law > Sales & Marketing > Sales Techniques

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Product Description

This 2nd edition, hands-on guide to selling, is straightforward, and aims to help readers enhance their sales techniques. It includes numerous examples to help illu strate and give a clear understanding of the theories promot ed. '

Inside This Book (Learn More)

First Sentence
Selling is the highest paid profession in the world. Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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Customer Reviews

7 Reviews

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4 star:		(0)
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Average Customer Review

4.4 out of 5 stars (7 customer reviews)

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars The Ultimate Sales Bible., 24 April 2001

By A Customer

Anyone can,after reading this book,achieve extraordinary results.The best sales book I have read in my 25year career in sales.

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2 of 3 people found the following review helpful:

5.0 out of 5 stars Essential reading for anyone in Sales, 29 Mar 2001

By	kieranneale@netscapeonline.co.uk (Wellington, England) - See all my reviews

A book that at the very least, makes you look at your sales technique, analyse it and improve it. At best (most of the time) it will give new and vital information on sales practices. So easy to read, a child of 10 could sell ice cubes to eskimos (and have them come back to ask for more).

Very good

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2 of 3 people found the following review helpful:

5.0 out of 5 stars As a Teleservices Sales Trainer it is my Bible!!, 23 Jun 1999

By A Customer

This book was introduced to me by my manager and it has never left my side. If you ever have the guts to call yourself a salesperson or one who teaches the art of selling. You would be doing yourself and others a dis-service by not having this book.

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Most Recent Customer Reviews

1.0 out of 5 stars A Disappointment
I bought this book after reading other reviews and was thoroughly disappointed. It does not contain anything new and if you're already in sales, or you are just starting, you will... Read more

Published 12 months ago by Alex

5.0 out of 5 stars This IS the business
So you want to sell? Well then this is the ultimate in sales technique training tools, get this book and let the sales roll in!

Published on 30 April 2001 by adrian@orange.net

5.0 out of 5 stars The book is how all sales people should be trained.
No hype, no slick techniques - this book is about concrete strategies. After 12 years in sales, this is the book I wished I'd read the first year. Read more

Published on 4 Mar 1999

5.0 out of 5 stars It's great.
Soft Selling in a Hard World is a candidate for the best book on selling that has ever been written. Check it our. It's great.

Published on 22 Nov 1998

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