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Virtual Ethnography (Paperback)

by Dr Christine M Hine (Author) "Chesterton in 1904 has a cautionary tale for those who wish to predict the future ..." (more)
3.0 out of 5 stars  See all reviews (1 customer review)
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Virtual Ethnography + Virtual Methods: Issues in Social Research on the Internet + Internet Communication and Qualitative Research: A Handbook for Researching Online (New Technologies for Social Research series)
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Product details

  • Paperback: 192 pages
  • Publisher: Sage Publications Ltd (4 April 2000)
  • Language English
  • ISBN-10: 0761958967
  • ISBN-13: 978-0761958963
  • Product Dimensions: 22.4 x 15 x 1.8 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 416,530 in Books (See Bestsellers in Books)

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Product Description

Review

`This book reflects scholarly dedication to enlarging the discussion on the nature and role of the internet, and provides insight into how ethnographic methodologies can be adapted creatively to research into modern electronic forms of communication. A glossary of internet terms adds to the usefulness of this well-referenced treaties' - International Journal of Market Research

`There is so much to praise in this excellent book: its sensitivity to the culture, its alertness to the most demanding scholarly standards, its innovative analysis of the World Wide Web and its elegant, lively presentation. Students and researchers of the emerging culture should not be without it!' - Sean Cubitt, Liverpool John Moores University



Product Description

Cutting though the exaggerated and fanciful beliefs about the new possibilities of `net life', Hine produces a distinctive understanding of the significance of the Internet and addresses such questions as: what challenges do the new technologies of communication pose for research methods? Does the Internet force us to rethink traditional categories of `culture' and `society'?

In this compelling and thoughtful book, Hine shows that the Internet is both a site for cultural formations and a cultural artefact which is shaped by people's understandings and expectations. The Internet requires a new form of ethnography. The author considers the shape of this new ethnography and guides readers through its application in multiple settings.

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15 of 16 people found the following review helpful:
3.0 out of 5 stars A good place to start any observation of cyberspace., 26 Nov 2001
By A Customer
Is Cyberspace a real place, and if so, what kind of people inhabit it?
Virtual Ethnography is a broadly anthropological study, centred on a single event: the 1997 US trial of British nanny, Louise Woodward.
Hine focuses on the role of the Internet, concentrating particularly on web sites and newsgroups that were created and used in the frenzy of media interest that accompanied the trial.
Hine spends considerable time explaining standard practices of ethnographic research for a wider readership, which may be necessary, but is a little dull if the reader's interest is not specifically anthropological.
However, the chapters on space and time, identity and authenticity set up some intriguing discussions about prevailing attitudes among Internet users and how the Net functions both as a cultural tool and as a micro-culture in itself.
Hine does not pretend to have any grand answers to questions about reality v. virtuality, but set against other current debates, she has some interesting points to make.
Not earth-shattering, but sufficiently thought-provoking.
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