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Product Description
`If you are considering focus group methodology in your own research this will provide you with a good starting point taking you through the epistemological and political issues of such research in process' - European Journal of Communication
Product Description
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.
The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse analysis; and the epistemological and political underpinnings of research.
This volume is a response to the unprecedented popularity currently being enjoyed by focus groups. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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76% buy the item featured on this page: Developing Focus Group Research: Politics, Theory and Practice£21.84 |
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13% buy Focus Groups: Theory and Practice (Applied Social Research Methods)£23.99 |
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11% buy Focus Groups £28.49 |
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