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Focus Groups as Qualitative Research (Qualitative Research Methods) by David L. Morgan £13.29

Using Focus Groups in Research (Continuum Research Methods) by Lia Litosseliti  (1)  £11.99

Developing Questions for Focus Groups (Focus Group Kit, Vol 3): 3 (Focus Group Kit) by Richard A. Krueger £26.59

Focus Groups: Theory and Practice (Applied Social Research Methods) by David W. Stewart £21.38

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches: Qualitative, Quantitative and Mixed Methods Approaches by John W. Creswell £26.59

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Synopsis
'I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit' - British Journal of Education Technology The Third Edition of the 'standard' for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

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Focus Groups as Qualitative Research (Qualitative Research Methods) by David L. Morgan £13.29

Using Focus Groups in Research (Continuum Research Methods) by Lia Litosseliti  (1)  £11.99

Focus Groups: Theory and Practice (Applied Social Research Methods) by David W. Stewart £21.38

Developing Questions for Focus Groups (Focus Group Kit, Vol 3): 3 (Focus Group Kit) by Richard A. Krueger £26.59

The Focus Group Kit: Volumes 1-6 (Focus Group Kit) by David L. Morgan £79.86

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Most Helpful Customer Reviews   25 of 25 people found the following review helpful: Krueger and Casey have 'been there, done that', 23 May 2002 By A Customer I bought this when tasked with designing and running two focus groups, having no previous knowledge of the subject whatsoever. It saved my life! It is a superb, 'hands-on' guide which details all the practicalities of designing focus groups, running them successfully and analysing the results effectively. It is clearly based on years of experience and offers a super-fast way to download the expertise of two leaders in their field. Although it is based in sociological research, the techniques described are applicable to any type of focus group. This book is an exhilarating change from the '2-by-2 matrix' type of business book, which are often full of unjustified generalisations and vague 'concepts' with no practical application. Cheap at twice the price.  Comment | Permalink | Was this review helpful to you? (Report this) › See all customer reviews...		Search Customer Reviews Only search this product's reviews