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Focus Groups: A Practical Guide for Applied Research (Plastic Comb)

by Professor Richard A. Krueger (Author), Dr. Mary Anne Casey (Author) "Groups are a common experience ..." (more)
4.7 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Plastic Comb: 320 pages
  • Publisher: Sage Publications, Inc; Third Edition edition (9 Jun 2000)
  • Language English
  • ISBN-10: 0761920714
  • ISBN-13: 978-0761920717
  • Product Dimensions: 23.4 x 19.8 x 2 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 363,953 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Review

"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard." 

(Richard A. Krueger & Mary Anne Casey From Preface )

"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner." 

(Judith Berkowitz )

"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start." 

(Nursing Times )


Product Description

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit' - British Journal of Education Technology

The Third Edition of the `standard' for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

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First Sentence
Groups are a common experience. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Focus Groups: A Practical Guide for Applied Research
87% buy the item featured on this page:
Focus Groups: A Practical Guide for Applied Research 4.7 out of 5 stars (3)
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Customer Reviews

3 Reviews
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Average Customer Review
4.7 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
30 of 30 people found the following review helpful:
5.0 out of 5 stars Krueger and Casey have 'been there, done that', 23 May 2002
By A Customer
I bought this when tasked with designing and running two focus groups, having no previous knowledge of the subject whatsoever. It saved my life!

It is a superb, 'hands-on' guide which details all the practicalities of designing focus groups, running them successfully and analysing the results effectively. It is clearly based on years of experience and offers a super-fast way to download the expertise of two leaders in their field. Although it is based in sociological research, the techniques described are applicable to any type of focus group.

This book is an exhilarating change from the '2-by-2 matrix' type of business book, which are often full of unjustified generalisations and vague 'concepts' with no practical application.
Cheap at twice the price.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent, 13 Oct 2008
Very, very good.

Having previous experience in psychotherapeutic groups, I needed to carry out focus groups for the first time in my MSc research. This book has been great help. Written in lay language and common sense, very well structured, covers all important areas and is packed with plenty of tips, hints adn checklists.

Although it is not written exclusively for the health sector, but for all types of focus groups (marketing research, education, health, etc), it is honest and can be used by researchers in all fields- it keeps it quite neutral.

Other books I have on qualitative research are too theoretical (just the stages of a focus group session, etc), this one goes straight to reality and practical issues with experience-based advice.

Very easy to use and read. If you have no experience in focus groups and need to learn with a hands-on book that will make you feel more confident and ready, i would totally recommend Krueger's book.
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4.0 out of 5 stars Very useful for all , 18 Jan 2009
By Kish (Greece) - See all my reviews
Practical, easy to read and use, and useful for both those with or without experience in this activity. Even has some visuals to help you understand or smile. Recommended!
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