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Moderating Focus Groups: A Practical Guide for Group Facilitation
 
 
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Moderating Focus Groups: A Practical Guide for Group Facilitation (Hardcover)
by Thomas L. Greenbaum (Author) "This book is written for people who facilitate discussions, including focus groups, individual in-depth interviews, or general business meetings ..." (more)
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Product Description
Synopsis
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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