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Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge (Entrepreneurship & the Management of Growing Enterprises) (Paperback)

by G. Dale Meyer (Author), Dr. Kurt Allen Heppard (Author) "Many practicing managers as well as academic researchers are convinced that organizational success (and perhaps survival) in today's hypercompetitive environment depends on flexibility, innovation, and..." (more)

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Product details

Paperback: 168 pages
Publisher: Sage Publications, Inc (8 Jun 2000)
Language English
ISBN-10: 076191580X
ISBN-13: 978-0761915805
Product Dimensions: 22.4 x 15 x 1 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,189,863 in Books (See Bestsellers in Books)

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Product Description

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". . . the book is well worth reading, primarily by strategists considering how to make their existing research and teaching more entrepreneurial and therefore more useful in these changing times."

(Steven C. Michael )

Product Description
Reviewing the exisiting literature in the area of entrepreneurship strategy, this book explores the thinking of six strategic management scholars. Each chapter outlines the approach of each theorist, with an emphasis on the way entrepreneurial action fits into their model. The first and last chapters provide a context to fit these disparate ideas together.

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Many practicing managers as well as academic researchers are convinced that organizational success (and perhaps survival) in today's hypercompetitive environment depends on flexibility, innovation, and speed (D'Aveni, 1994). Read the first page

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