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Synopsis
Thomas Greenbaum discusses how the effective ness of focus groups is conditional on the effectiveness of the moderators, the techniques they use, the facilities they have and the control they achieve on the ever-escalating co sts of research. '

First Sentence
Because of the popularity of focus groups as a research technique, the term focus groups has come to mean different things to different people. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

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