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Advanced Focus Group Research (Hardcover)

by Dr. Edward F. Fern (Author) "This is an advanced book about focus group research ..." (more)
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Product Description

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
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