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Advanced Focus Group Research (Hardcover)
by Edward F. Fern (Author) "This is an advanced book about focus group research ..." (more)

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Paperback	�29.00	�27.55	15 used & new from �22.08

Product details

Hardcover: 264 pages
Publisher: Sage Publications, Inc (30 Jul 2001)
Language English
ISBN-10: 0761912487
ISBN-13: 978-0761912484
Product Dimensions: 22.6 x 15.2 x 2 cm
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Amazon.co.uk Sales Rank: 730,841 in Books (See Bestsellers in Books)

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Other Editions: Paperback | All Editions

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Product Description

Synopsis
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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