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How Advertising Works: The Role of Research

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How Advertising Works: The Role of Research (Paperback)
by John Philip Jones (Editor) "In 1967, at a seminar on advertising research organized by the European Society for Opinion and Marketing Research (ESOMAR), I gave an invited paper titled,..." (more)

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Product details

Paperback: 368 pages
Publisher: Sage Publications, Inc (23 Jul 1998)
Language English
ISBN-10: 076191241X
ISBN-13: 978-0761912415
Product Dimensions: 22.4 x 15.2 x 2.4 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 613,650 in Books (See Bestsellers in Books)

(Publishers and authors: Improve Your Sales)
Other Editions: Hardcover | All Editions

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Synopsis
Bringing together the theory and practice of advertising, this is an authoritative handbook of the resea rch procedures which determine effective advertising. '

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First Sentence
In 1967, at a seminar on advertising research organized by the European Society for Opinion and Marketing Research (ESOMAR), I gave an invited paper titled, "What Do We Know About How Advertising Works?" Read the first page

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