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Propaganda and Persuasion
 
 
Propaganda and Persuasion (Paperback)
by Garth S. Jowett (Author), Victoria O'Donnell (Author) "Propaganda has been studied as history, political science, sociology, and psychology, as well as from an interdisciplinary perspective ..." (more)
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Product Description
Product Description
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.

Synopsis
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.

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Propaganda has been studied as history, political science, sociology, and psychology, as well as from an interdisciplinary perspective. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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