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Triumph Cars in America
 
 

Triumph Cars in America (Paperback)

by Michael Cook (Author) "British firms had learned immediately after World War II that they had to "export or die ..." (more)
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Product details

  • Paperback: 128 pages
  • Publisher: Motorbooks International; illustrated edition edition (11 Sep 2001)
  • Language English
  • ISBN-10: 0760301654
  • ISBN-13: 978-0760301654
  • Product Dimensions: 26.7 x 20.8 x 1.3 cm
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.co.uk Sales Rank: 1,079,335 in Books (See Bestsellers in Books)

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Product Description

Product Description
As with most postwar British sports cars, a large portion of the Triumphs produced in the 1950s and 1960s were exported to the United States. As a result, the demands of U.S. customers essentially defined what a Triumph sports car would be. This automotive history tells the colourful tale of Triumph's successes in the States - how the marque was established, its dealer network, promotional and marketing efforts, racing ventures that starred legendary drivers like Stirling Moss and Bob Tulius, profiles of U.S.-exclusive models, and, finally, Triumph's sad defeat under the umbrella of British Leyland. A huge collection of black-and-white photography, much of it archival and not seen in print for decades, imparts a sense of this British marque's jolly good run in the United States.

About the Author
Michael Cook was a longtime U.S. Triumph and British Leyland advertising director who also oversaw Triumph racing ventures.

Inside This Book (Learn More)
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British firms had learned immediately after World War II that they had to "export or die." Read the first page
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