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Triumph Cars in America
 
 
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Triumph Cars in America (Paperback)

by Michael Cook (Author) "British firms had learned immediately after World War II that they had to "export or die ..." (more)
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Product details

  • Paperback: 128 pages
  • Publisher: Motorbooks International; illustrated edition edition (11 Sep 2001)
  • Language English
  • ISBN-10: 0760301654
  • ISBN-13: 978-0760301654
  • Product Dimensions: 26.7 x 20.8 x 1.3 cm
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  • Amazon.co.uk Sales Rank: 1,079,335 in Books (See Bestsellers in Books)

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Product Description

Product Description
As with most postwar British sports cars, a large portion of the Triumphs produced in the 1950s and 1960s were exported to the United States. As a result, the demands of U.S. customers essentially defined what a Triumph sports car would be. This automotive history tells the colourful tale of Triumph's successes in the States - how the marque was established, its dealer network, promotional and marketing efforts, racing ventures that starred legendary drivers like Stirling Moss and Bob Tulius, profiles of U.S.-exclusive models, and, finally, Triumph's sad defeat under the umbrella of British Leyland. A huge collection of black-and-white photography, much of it archival and not seen in print for decades, imparts a sense of this British marque's jolly good run in the United States.

About the Author
Michael Cook was a longtime U.S. Triumph and British Leyland advertising director who also oversaw Triumph racing ventures.
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British firms had learned immediately after World War II that they had to "export or die." Read the first page
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