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Product Description
London's victory in the campaign for the 2012 Olympics on 6 July, 2005 was one of the biggest surprises in the history of the modern Games. For most of the two year bidding campaign, Paris was regarded as the firm favourite with few experts believing the French could be beaten. But the London team never gave up on the dream of bringing the world's most prestigious sporting event back to Britain. London bid leader and British Olympic hero, Sebastian Coe, Tony Blair and David Beckham all played a part in winning the most competitive race for the Games in Olympic history. But it was far from plain sailing and the campaign was a rollercoaster ride of emotions: full of drama, controversy and tears from the moment businesswoman, Barbara Cassani was given the task of launching the bid in 2003 to the fateful day in Singapore when her successor, Lord Coe, and the rest of the world was told London had won. Mike Lee was at the heart of this intriguing journey through the entangled world of International Olympic Committee politics, international sport, British politics and the media as he travelled the world with Coe and other team members to present London's case.
About the Author
Mike Lee was London 2012's Director of Communications and Public Affairs during the campaign to secure the Olympics for the city. He has previously worked as a senior adviser for the Rt Hon David Blunkett MP and as Director of Communications and Public Affairs for UEFA.
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