Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Chetan Dave
|
by Michael Payne
|
by John R. Gold
|
by Dick Pound
|
by Liam McCann
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
London's victory in the campaign for the 2012 Olympics on 6 July, 2005 was one of the biggest surprises in the history of the modern Games. For most of the two year bidding campaign, Paris was regarded as the firm favourite with few experts believing the French could be beaten. But the London team never gave up on the dream of bringing the world's most prestigious sporting event back to Britain. London bid leader and British Olympic hero, Sebastian Coe, Tony Blair and David Beckham all played a part in winning the most competitive race for the Games in Olympic history. But it was far from plain sailing and the campaign was a rollercoaster ride of emotions: full of drama, controversy and tears from the moment businesswoman, Barbara Cassani was given the task of launching the bid in 2003 to the fateful day in Singapore when her successor, Lord Coe, and the rest of the world was told London had won. Mike Lee was at the heart of this intriguing journey through the entangled world of International Olympic Committee politics, international sport, British politics and the media as he travelled the world with Coe and other team members to present London's case.
About the Author
Mike Lee was London 2012's Director of Communications and Public Affairs during the campaign to secure the Olympics for the city. He has previously worked as a senior adviser for the Rt Hon David Blunkett MP and as Director of Communications and Public Affairs for UEFA.
London's victory in the campaign for the 2012 Olympics on 6 July, 2005 was one of the biggest surprises in the history of the modern Games. For most of the two year bidding campaign, Paris was regarded as the firm favourite with few experts believing the French could be beaten. But the London team never gave up on the dream of bringing the world's most prestigious sporting event back to Britain. London bid leader and British Olympic hero, Sebastian Coe, Tony Blair and David Beckham all played a part in winning the most competitive race for the Games in Olympic history. But it was far from plain sailing and the campaign was a rollercoaster ride of emotions: full of drama, controversy and tears from the moment businesswoman, Barbara Cassani was given the task of launching the bid in 2003 to the fateful day in Singapore when her successor, Lord Coe, and the rest of the world was told London had won. Mike Lee was at the heart of this intriguing journey through the entangled world of International Olympic Committee politics, international sport, British politics and the media as he travelled the world with Coe and other team members to present London's case.
About the Author
Mike Lee was London 2012's Director of Communications and Public Affairs during the campaign to secure the Olympics for the city. He has previously worked as a senior adviser for the Rt Hon David Blunkett MP and as Director of Communications and Public Affairs for UEFA.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
68% buy the item featured on this page: The Race for the 2012 Olympics £9.99 |
 |
10% buy The 2012 Bid £9.97 |
 |
9% buy Olympic Cities: City Agendas, Planning, and the World's Games, 1896 to 2012 (Planning, History and Environment) (Planning, History and Environment Series)£24.69 |
 |
9% buy The Olympics: Facts, Figures and Fun (Facts Figures & Fun) £4.99 |
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
The Body Shop |
A Close Shave |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
||||||||
Make sure you always get what you want with an Amazon.co.uk
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |